Welcome back to the final installment of our blog series that focuses on laundromat competition, why it is important, how to identify it and how to beat it. Today, we will be focusing on ways you can stand out above other laundromats within your area. If you need laundry equipment in Charlotte, NC, call T & L for help.
One of the first and most important ways to beat the competition is to know the competition. We talk about this point in a previous post. However, it's important to understand how identifying competition will give you a one-way ticket to beating the competition in your area.
It's also important to take a look at your customers. What matters to them? Do they need lower prices or other services like dry cleaning or vending machines? Do they need more flexible hours, including late nights? Start questioning customers through word-of-mouth or by offering them a comment card or survey to take upon their arrival. This is the best way to understand what they need and what they're looking for.
Selling your laundromat services through marketing is a great way to get a step ahead of the competition. Local advertising through social media, TV and radio is a great way to start.
Consider offering loyalty cards to repeat customers who are long-standing and valuable. This will not only keep them coming back but also entice others to come and become loyal, as well.
Target new customers. Loyal, long-standing customers are important, but bringing a new clientele is also key in growing and succeeding. Offer discounts on Mondays or have Senior Saturday where anyone over the age of 60 gets a discount. Find some type of incentive to bring potential customers over to your laundromat versus choosing your competition.
Revamp your laundromat's image and brand. This is a great way to catch the eye of those who have walked by your business for years without thinking about whether or not they should use your services. It will also be exciting for existing customers, as well. Within this revamp, also consider updating your old machines. New washers and dryers are a great way to attract new customers.
In addition to all of these tips, we hope growing and succeeding is at the top of your list for ways to beat the competition. Considering your future and how you can continually advance and update is important. It's a great way to always be a step ahead of the game. Continually developing target markets, loyalty programs, updating images and laundry equipment, marketing and understanding your customers is all part of looking to the future and growing.
Need a further look into laundromat competition and how to better understand it? If so, be sure to take a look at each article within this series! The one you're reading now is only a part of an overall series that will help you learn all you need to know when it comes to your business' success and growth!
- Laundromat Competition - Why It Matters!
- How to Identify Your Competitors
- How to Evaluate Laundromat Competition in Your Area
- What You Need to Know About Your Competitors
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