Once you have established a customer base it's important to keep those customers coming back time and time again. The experts at T & L Laundry Equipment have been helping coin-op owners establish their businesses for years and we know how to keep your customers coming back to your facility.
These simple and easy to implement practices can translate into big revenue for your business. If you're in need of affordable laundry equipment SC dealers, call the experts at T & L for big savings and financing.
Keeping Your Customers Coming Back!
Social media has become a source of news and information for many people. Utilizing this platform in your marketing plan can really help you connect with your customers. Make sure you create a Facebook business page and post regularly about daily specials and events so that customers can see what’s going on in your laundromat. Offer coupons on your Facebook page for customers to use in your facility. Make sure that you have high quality, professional photographs of your facility on your business page to entice customers to visit your location. Make sure to include a photo of the front of your location so that people can easily identify the location. Consistent posting is key for all social media accounts.
Stay connected to your customers in other ways as well. A weekly or bi-monthly email to your customers with a coupon and a list of special events and promotions is a great way to make sure your business stays in their minds. Collect basic mailing information and their birthdate to mail them a card and a coupon for a free wash or service for their birthday. Extra personal touches show your customers that you value their business.
Ensure your staff is attentive to your customers. Greeting each customer, thanking them for their business, and addressing their needs promptly will make your customers want to come back. Make sure that your staff is keeping the facility clean - machines, folding tables, bathrooms - and working properly. Report machine problems quickly so that customers are not inconvenienced.
Make sure to consider customer comfort while they are in your facility. The average laundromat customer spends at least two hours in the laundromat. Having a children's play area or toys to entertain your tiniest customers will help keep their parents or guardians happy while in your facility. Install wi-fi so that people can work, play games or just stay connected while they wait. Having televisions and arcade games can also entice customers to spend a little money on conveniences while they are in your coin-op. Snack and soda machines are a draw too.
Customer loyalty programs are a great way to keep your customers coming back. Offering your customers punch cards that allow them to earn rewards like free washes, free dry time, free pick up for wash-dry-fold service encourages them to return to your business again and again. Get to know your customers and what sorts of things they like. Monthly raffles for larger prizes - like a year's worth of laundry detergent - may be a popular draw. Keep a separate email or mailing list for your VIP customers with extra promotions a few times a year. Going above and beyond to show them that their loyalty is appreciated will keep them coming back and will ensure they tell their friends about the exceptional service they are receiving from you.
Throughout the years we have seen the business landscape change. With the addition of social media as a marketing platform your customers are closer than ever. Building a strong customer relationship is key to building loyalty. Ask your T & L representative for more tried and true ways to keep your customers coming back.
Affordable Laundromat Equipment SC Services and Dealers
T &L Equipment can be a key factor in your success as a coin operated laundromat owner. We are a full service distributor for South Carolina and North Carolina providing investment opportunities, commercial laundromat equipment SC products, and even assistance in financing and a small business plan. We have helped people for 40 years, so you can be assured you will be working with professionals who know the industry inside and out. Call us today!
