You've got a great location, brand new laundry equipment, and an eye-catching sign out front but no one knows your laundromat is there. This scenario keeps many coin-op business owners awake at night. The reality is that marketing your laundry begins long before your first washing machine is hooked up or your neon open sign flickers on. Creating a solid marketing plan that focuses on the products, services, and pricing in your business is what will help you differentiate your laundromat from the one on the other side of town or down the street. While the idea of creating a marketing plan may be intimidating, executing a good marketing plan comes down to asking yourself some simple questions and determining how you will get your customers to buy or use your services. For the best prices on new laundry equipment in NC, T & L is number one for price and service. Call now!
Services Offered
After researching your competitors, you'll have a good idea of the services they are offering their customers. Now is the time to focus on the uniqueness of your laundry and the services you provide to your customers. Describe how these services or offerings will benefit the people who come into your laundromat. Remember that benefits don't always have to be tangible. Customers value cleanliness, comfortable seating, free high-speed Wi-Fi, and cashless payment options as much as they appreciate free coffee or discounted drying times. If your laundromat is offering a wash, dry, fold service will there be pick up and delivery available? If so, will this service be free or will it be included in the cost of the customer's service? A good marketing plan communicates the services your business offers and what sets you apart from the other laundromats in town.
Reaching Your Customers
Once you have determined what your services are, how they will be packaged, and what differences your customers can expect to find in your laundromat, you need to let your potential customers know that you are there. Creating a website, social media accounts, and a direct mailing campaign to get the word out about your business is crucial. Ideally, you'll want to have your website and social media set up ahead of time so that curious neighbors or excited potential customers can follow along with the process of installing equipment and getting ready for your big grand opening. Once you have chosen a date for your business to open, send out a mailing inviting people in the area to come to your opening day event. Offer giveaways and discounts to entice people to come to check out your business.
Be Competitive with Price
The price you charge your customers per load or for their wash, dry, fold service needs to be competitive but it also needs to allow you to make a profit. Be reasonable with the amount you are asking your customers to pay for the services inside your laundromat. Set your prices based on the cost of doing business, comparing your services to those of your competition, and estimating the benefit to your customer. Figuring out what is fair is easiest when you look at what businesses around you are charging for similar services.
New Laundry Equipment in NC
At T & L Laundry Equipment we offer our owners more than just a great selection of new laundry equipment in NC. We bring more than 40 years of industry experience to the table. Our team is passionate about the vended laundry industry and we know what it takes to run a successful laundromat. Call today and schedule your free consultation with one of our laundry experts and see how we can help you make 2018 your most successful year yet!
