Everybody needs to do laundry. That means all ages will be coming to your laundromat. However, just because people of all ages will be coming to use your services, doesn't mean it's easy to market your business. Multigenerational marketing is often difficult, especially when you're not sure how to begin. Below, you will find several tips that can help you with this type of marketing. If you need to buy coin laundry equipment in Raleigh, NC, make the call to T & L! You'll save time and money.
Think outside the box when starting your marketing strategy. Targeting 18 year olds, 35 year olds, and people 55 and older can seem overwhelming. However, don't limit your business by going after just one generation. Thinking outside the box and putting yourself out there as a multigenerational business is the best first step.
It's important to first establish a brand. Then, think of ways that you can target all ages. Have a college night, senior day, and also consider ways to target your middle-aged clients as well. Once you start advertising these discount days, word-of-mouth will get out. This is a great way to build brand loyalty, as well.
Remember that everyone is looking for a discount or coupon. Don't assume that millennials will be more likely to use your business without incentive. Just like baby boomers, younger generations are also looking for a great deal. Offering discount days or nights for individual age groups will be a great way to reach out to all generations.
Social media is a great way to target multiple generations online. Many baby boomers, millennials and Generation Z tend to use social media now. Run ads, whether they're paid or free. Also be sure to make ads for your college nights, senior nights and other promotional days.
Another great way to market multiple generations is to learn what the five living generations are in the United States. Below, you'll see the breakdown.
Those born 1925 to 1945 are called the Mature Silent generation. Baby boomers were born from 1946 to 1964. Born 1965 to 1980, Generation X comes before Generation Y, born 1981 to 2000. Generation Y is also considered the millennials. Boomlets, also known as Generation Z, were born after the year 2000.
We hope this information helps you bridge the gap of the multigenerational landscape and market to people of all ages. It's important to focus on targeting everyone, even if the task seems difficult. Appealing to all age groups will be a great way to grow your business to successful levels!
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Our solutions are customized based on your business’ needs. We strive to provide excellent service and support in the commercial laundry industry. We can even help you finance your laundromat.
