We live in a digital age. If your laundromat doesn't have an online presence, your competition is already way ahead. You also need to know who your customers are, how to get in touch with them, and where they came from. If you're not tech savvy or don't know SEO from your elbow, the idea of managing all this can be quite daunting. The good news is that there are plenty of tools and resources that can have your business communicating, connecting, and converting customers into sales that don't require you to be super techy. Did you know that NC laundromat investing is a great business decision? Call T & L to learn more about this amazing opportunity!
Customer Relationship Management Database
Also known as a CRM, these systems allow you to capture your customers' necessary information so that you can communicate with them via phone, direct mail, or email. Many businesses use these systems as a way to offer their customers monthly promotions, track loyalty points, or send birthday perk mailers to help boost business at regular intervals. Looking for a good starter solution? Check out Capsule CRM. You can try it free for up to 250 contacts. Paid plans start at just $8 per month.
Website Platform
Did you know that WordPress powers one in every six web pages on the internet? Incredibly flexible, this platform allows you to select from thousands of customizable themes, helps you create mobile-friendly websites, and is very reasonably priced compared to other options out there. Unsure of how to set everything up? One of the biggest mistakes that many small businesses make is not having an easy to navigate, professional looking website. Hire a web designer to create your site initially and then do updates to content yourself.
Marketing Platform
Giving your customers the ability to connect with you and stay up to date on promotions and events in your laundromat can help drive your business. MailChimp integrates with your website and your CRM to help you deliver this information to your customers on a regular basis. The tool houses customizable templates that make it easy to design professional looking e-newsletters, promotions, and other communications with your customers. MailChimp is free to use for up to 2,000 customers and 12,000 email sends.
Easy NC Laundromat Investing
Having the right tools for your laundromat can help your business stand out to your customers online. T & L Laundry Equipment knows that having the best laundry equipment available in your laundromat helps set you apart from the competition. For more than 40 years our team has been delivering the service, selection, and support that vended laundry owners need to be successful. From complimentary onsite consultations to a working relationship with contractors and architects who are familiar with the layout, design, and specific code requirements of laundromats, we have the tools, knowledge, and equipment to take your business to the next level.
Call or come by today and schedule your free onsite consultation with one of our laundry experts. See why more and more laundromat owners are choosing the T & L difference.
