Your website offers you the ability to connect your customers with information about your laundromat's services, pricing, and hours of operation. If you think that's the only reason to have a website for your laundromat, think again. All month long we have been exploring the benefits of having a site for your laundromat. These benefits range from improved customer service to easier recruiting to elevating your business image. Did you know that your website can make it easier for you to stay in touch with your customers, reward customer loyalty, and help you get honest feedback about your business?
Customer Loyalty Rewards
When customers use your laundromat over and over again, they are going to want to be rewarded for their loyalty. Your website is a great way to collect customer information for marketing purposes and to reward those loyal patrons! By asking customers to create an account on your site and linking this information to your laundromat's CRM, you can track customer spending on premium services like wash, dry, fold, and vended services in your store. When you tie your loyalty rewards to your customer's ability to reload their account online for vended machine use, you can encourage them to use your business over and over again.
Stay in Touch
Once your customers have signed up for loyalty programs, refilled their wash card online, or taken advantage of a premium service you now have access to their demographic information. Mailing addresses and mobile phone numbers can be used in a number of different ways to help you reach your customers with valuable coupons, to promote in-store events, and to communicate about their account.
Surveys and Feedback
Customers who create an account on your site and who frequent your laundromat are the best source of criticism and praise. Asking your customers to participate in a brief survey about their experience can help you improve your overall customer satisfaction and identify problems in your business model, with your staff, or let you know how you stack up against your competition.
For more information on how to set up an effective website or ways that a website can improve your small business, see our previous post.
We're Not Wascomat Dealers NC
Are you considering a laundromat as an investment? Are you looking to expand your current location or open a new store? Let the professional team at T & L Laundry Equipment guide you through the process. From complimentary site visits to equipment layout designs to in-house financing, the experienced staff at T & L Laundry Equipment can help your business stand out from the competition.
Call or come by the showroom today and experience the T & L difference for yourself!
