As we continue to look at the importance of your laundromat having a website, we turn our attention to the powerful marketing tool that your site provides your business. A professional looking and well-maintained website can make you stand out among your competitors and enhance the image of your business. Your site will help you increase your sales, provide better customer service, and communicate more effectively with your customers. It may also offer benefits that you haven't even thought of yet for your business. Stop wasting time searching for Dexter dealers in Greenville, SC and call T & L! We'll serve you the right way and provide you with big savings.
Reduced Print and Postage Costs
As more and more consumers turn to the internet to find the goods and services that they need, many businesses are spending less on printed and mailed materials. The cost of postage continues to rise, and studies show that more than 90% of customers search online when they need a specific product or business. Reducing your print and postage costs can free up cash flow for a better website design or online advertising.
Promote Your Location
A mobile-friendly website that contains your laundromat's physical location, phone number, and a complete list of prices, services, and specials can entice new customers to visit your brick and mortar location. An easy to use website can tell customers what to expect at your location and answer commonly asked questions before they even arrive.
Find New Employees
Adding a list of your available positions to your website and allowing potential employees to apply online can help you streamline the hiring process. Having one dedicated place for people to apply for open positions also takes the headache out of sorting applicants and makes it easy to promote opportunities via your social media channels.
Establish Brand Identity
Creating your own business identity through branding sets your laundromat apart from the rest of your competition. From your domain name to your eye-catching logo on your social media profile to your personalized email addresses, having a consistent look and feel to your brand is crucial.
For more information on why your laundromat needs a website, see our next post.
We're Not Dexter Dealers in Greenville, SC
T & L Laundry Equipment has been the area's leader in vended and commercial laundry equipment for more than 40 years. We know what it takes to be successful in a highly competitive industry like commercial and vended laundries. Our decades of experience help our owners stand out from the competition. We work hard to be a partner in your success. Call or come by the showroom today and learn more about our complimentary services, in-house financing, and extensive parts and service departments.
We look forward to helping you make 2018 your most successful year yet!