Once you get your customers in the door the first time, you want them to come back again and again. Understanding what customers value in a laundromat is key to meeting those needs and setting yourself apart from other coin-ops in your area. T & L Laundry Equipment specializes in helping you create a customer friendly environment for your laundromat.
Many things go into making your laundromat the best laundromat in the area - our experts weigh in on what to consider. If you're ready to buy coin laundry equipment in Greenville, SC, make the call T & L! We'll save you time and money!
Tips For Being The Best In Your Market
When selecting interior paint colors for your facility, choose bright, clean neutral colors with small pops of color throughout. Adding nice brightly colored chairs or tables can really make your laundromat feel inviting. The number one thing that customers report noticing and looking for in a laundromat is that it is clean, bright and well lit.
Keeping your coin-op sparkling clean is important. No one wants to fold their clean laundry on dirty folding stations. Make sure that your attendants are constantly wiping down surfaces, sweeping the floor, emptying garbage cans and checking the restroom. Ensure that there are plenty of paper products available - toilet paper, paper towels,etc. Customers like feeling as though their needs are being met and they are well taken care of. If your storefront has a large number of windows, consider hiring a window washing service to come by weekly and ensure that they are crystal clear. Women especially like to be able to see clearly into the parking lot and like lots of natural light.
Consider the lighting in your business as well. Having a well lit space makes people feel safe and secure. This also applies to the exterior of your property. Make sure that your entrance is clean, well maintained and properly lit. Your business should be inviting inside and out.
Customers love technology. Ensuring that your facility has the latest and most advanced equipment on the market is important. Use this in your marketing and let your customers know that you are bringing them the highest quality commercial grade equipment available. Everyone wants to feel like they are getting the cleanest clean possible. Ensure that your attendants are cleaning and checking the machines regularly and that if there is a problem with a machine it is reported right away.
The majority of your customers will be women - many of whom will have their children in tow when they visit your coin-op. Add a children's play area or have small toys available to entertain the children while their parents or guardians are busy with the wash. This little touch can make you stand out among other laundromats. Encourage your staff members to hand out stickers to the kids (with your logo on them) or keep a jar of suckers at the counter as an added treat for little ones who have to wait.
Make sure your hours are convenient. The best laundromats are open 24/7 so that customers can use the facility when they need to. Ensure that your location has plenty of parking and that the parking lot is well lit. Call the local police department and see how many times they get called to the area your facility is in and what those calls are for. Choosing a safe location will attract more customers. Keep your prices reasonable. Visit neighboring laundromats to check their prices will allow you to stay competitive with your competition and keep your customers coming back. A great loyalty rewards program will help with this as well.
Ask your T & L sales representative for more great ideas on how to make your laundromat stand out to your customers.
Ready To Buy Coin Laundry Equipment in Greenville, SC?
Need help properly planning, designing and installing your new laundromat? Trust T & L. We have engineers on staff that are familiar with the designs and needs of laundromats. In addition, we have architects that have extensive design experience, plus we offer attention to detail in the planning of the business.
When you combine this with our location finding assistance and evaluation of demographics for the area, you’ll find that we go above and beyond to help you open your business as smoothly as possible. Even more, we strive to analyze the competition, including their equipment and location. Our goal is to make your business successful. For more information or to buy coin laundry equipment in Greenville, SC, contact T & L today.
