Welcome back to our continuing series on blogging for your small business. Many laundromat owners haven't considered adding a blog to their business' website. However, in our previous post, we highlighted why adding a blog can help you build a reputation with your customers and stand out on Google's search results. Unsure where to begin with blogging for your laundromat? Here are some helpful tips to get you started. If you have an interest to buy a laundromat in Charlotte, start your research by call T & L! If you're serious, so are we! Let us finance your new endeavor and help you each step of the way. Call now.
Create Good Content
The information on your blog doesn't have to be entirely written by you. As long as the information on your blog is relevant to your business and the content is informative you can share links, lists, how-to videos, humor pieces, and podcasts. Choose content that your customers will find relevant and valuable. By sharing links to external sites, you may find that your website traffic increases and that your Google search ranking improves. When these numbers increase so will your business.
Begin with the End in Mind
Your blog should have a purpose. When you post an article or share a link or a video the goal is to connect with your customers. You also want the content you share to build credibility or share more information on a service that you offer. Always add a call to action at the end of your post. Ask your readers for feedback, to share their ideas, or give you tips. Engaging your followers in a conversation helps add credibility to what you post.
Think Search Engine Optimization (SEO)
When you are developing content for your blog, think about the keywords and phrases your customers would be likely to use to find you. Focus your content and post titles on these keywords. Using variations of these words in your description of your post, the titles in your blog, and your metadata can help Google and potential customers find you.
Use Your Blog for Advertising
Did you know that you can use your blog as a landing page for your Google ads? While pay-per-click advertising traditionally targets websites, using the ads to promote your blog can justify the additional expense. Be sure you know how to write compelling content for your ads that makes people click through to your site and that the page they land on will generate results. Consider using your blog for a contest, survey, or other promotion where you can collect visitors' information for future marketing efforts.
With a purpose and a plan for your blog, you can help potential customers find your laundromat and solidify your business' reputation with your existing customers.
Ready to Buy a Laundromat in Charlotte?
Want more information that can help you grow your business and stay ahead of the competition? Want to buy a new laundromat in Charlotte? Call T & L Laundry Equipment. For more than 40 years our team has been helping laundromat and commercial laundry owners get the latest industry information, newest laundry equipment technology, and unmatched repair and maintenance services.