In today's busy world, consumers do more research online than ever before. Many small business owners are using the power of a great website, social media, and social review sites like Yelp to attract customers to their businesses. If this sounds foreign to you or you've been reluctant to take the leap and create a significant online presence for your laundromat, here are some things you need to know about making it easy for customers to find your laundromat in the digital age. If you need new or used laundry equipment, want to open a new location, or have questions, call the experts at T & L. We're not Huebsch dealers in Greenville, SC, but we do offer top of the line commercial washer and dryers from Speed Queen and Continental.
Helping Customers Find Your Laundromat
- Use Review Sites to Your Advantage - Chances are, even if you haven't put your business on these sites, it's already there. Customers use services like Yelp, Google reviews, and Facebook reviews to rate the businesses they have used and share tips and information. Owning these listings and monitoring them is important. Ensure that someone is responding to both positive and negative customer reviews. Customers are more likely to try a new business that has a positive feedback rating and shows that its owner is engaged online.
- Establish a Website for Your Business - While it may seem silly to start a website for a laundromat, having a mobile-friendly website is key for attracting new customers to your business. Use your website to convey your hours of operation, the types of payments you accept, and specials and events that may be happening at your business. Some laundromats are even utilizing apps that allow users to monitor when machines are available for use or for users to receive text messages when their washing or drying cycles are complete. Promoting this technology on your website can help draw younger customers or busy professionals to your facility.
- Claim Your Online Listings - When a potential customer searches for you on Google, you want your business to be found. One of the best ways to accomplish that is to Claim your local listings on search directories like Google+, CitySearch, or Local.com. By filling out your listing entirely and providing pictures and relevant information about your business, new customers should have no trouble finding you in the search results.
- Don't Skip the Old School Marketing - Once your online presence is updated, ensure that your business is easily visible from the street and has proper lighting. If your laundromat offers delivery, be sure to have your logo on the delivery vehicle and provide your employees with uniform shirts that have the name of your business on them. You never know where a new customer will see your truck or your employees. Look into offering coupons to local colleges to put in their welcome to campus bags or have an employee pass out fliers about your laundromat on campus. Partner with local charities or sponsor a Little League team and get your name out there even more. See our previous post for more ways to connect to your community.
Once your customers have found you, maintaining them as customers through quality service and a clean laundromat is crucial. Delivering a consistent experience for your customers, providing fair pricing, and a rewarding loyalty program will help your business stand out from the competition. These things will keep your existing clientele happy and can also provide great reviews for new customers to find online.
Still Searching for Huebsch Dealers in Greenville, SC?
Are you searching for Huebsch dealers in Greenville, SC for your laundromat? Why not try Speed Queen or Continental instead? T & L Laundry Equipment can help you save time and money with purchasing superior commercial laundry machines!
Utilizing the experience and knowledge of the T & L Laundry Equipment staff makes upgrading your equipment or selecting your initial equipment easy. Our business is laundry equipment and supporting laundromat owners. We understand the unique nature of this business and work hard to ensure that you as an owner are happy and that your customers are happy. Service after the sale is what sets T & L Laundry Equipment apart. We don’t just deliver, set up and walk away - we are with you throughout the process and beyond. Call us today!
