As a business owner, you want to know where your customers are coming from. Did that Facebook ad you ran bring in new customers or did they drive by and see your location? Knowing where, when, and how to spend your marketing budget is key. Below we'll be taking a closer look. If you're searching for quality laundromat equipment NC sales and service, call the professionals at T & L! We'll save you time and money.
How Your Customers Are Finding You
Regularly following up with your customers can provide you valuable information about how they found your business. Not only is it important to track the referral sources into your business but when a new customer is referred by an existing customer, it's important to say thank you.
Here are some of the things you need to do in order to find out where your customers are coming from:
- Google Yourself - Want to know what your customers see when they search for a laundromat in your area? Google it! Chances are there are reviews online about your business that you may not know exist. Routinely running your business through a search engine will help you see what your current and future customers are seeing. It is important to interact with reviewers online, either thanking them for a positive review or responding to a negative review and inviting them to call you to discuss the issue further.
- Get Social with Your Customers - Utilize Facebook and Twitter to offer specials and see how many people come to your laundromat asking for that pricing or are interacting with your posts and tweets. This can be an excellent way to help you see who is viewing your presence online and help drive traffic to your business with social media.
- Use Your Email List - Capturing your customers' email when they visit your facility or sign up for newsletters online allows you to use email marketing to drive new and existing customers to your business. By offering new and existing customer specials in an email, you can track how many new customers are reaching your business every month and how many returning customers are coming in. This information helps you see growth in your customer base and track how your customers convert from online leads to in person customers.
- Talk to Your Customers - Talking to your customers about how they found your business or empowering your employees to ask your customers how they heard about your laundromat is a great way to find out where your customers are coming from. Working the question into casual conversation is easy but can provide valuable information about how people find your business.
There are a few other things to consider when it comes to how customers are finding your laundromat. If your customers are coming as a result of a referral from another client, you need to have a program in place that thanks existing customers for new customer referrals. Sending a thank you note in the mail with a coupon for a future visit or adding a referral credit to their account are great ways to let your customers know that you appreciate them sending new business your way. Want to expand your email list? Host a contest or giveaway that requires people to input their email to participate. Not only will you fill up your email list with the addresses of existing customers you are likely to capture some new customers as well.
Quality Laundry Equipment NC Repair, Service, and Sales
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