When a potential customer lands on the homepage of your laundromat's website you want to give them a reason to stay. The decision to stay or navigate away from your homepage is made within milliseconds. While statistics show that only five to ten percent of a website's traffic actually lands on the homepage, this page still accounts for 50% of the site's total page views. The average time a user spends on a website is about 59 seconds. With less than a minute to capture their attention and get them to stick around, here is what you need to know about creating a homepage that works. Interested in buying a laundromat in Greensboro NC? Get all the help you could ever want and need from T & L Laundry Equipment. Call now!
Make Visitors Take Action
If your website visitors land on your page and have no idea what to do they will leave. It's not that they don't want to be a customer, they just aren't sure what to do or how to become one. Your call to action is the most critical part of your website's homepage. Tell your visitors exactly what you want them to do. The entire page should be designed around this action. Whether you want them to sign up for special savings, schedule their wash, dry, fold pickup, or download a new customer coupon, your homepage needs to capture visitors' attention and make them act.
Give Them What They Want
Your home page establishes your company's credibility with new customers and helps them know where to start. You need to tell your visitors what your services are and give them an idea of why your laundromat is different. Highlight the things that make your business unique, and your customers will be able to quickly determine if you are a good fit for their needs. Research shows that 79% of consumers scan the page rather than reading it word for word. Most new customers want to know when you're open, what it will cost them to wash and dry their clothes, and what extra services you offer.
Keep It Simple
Don't cram your homepage full of text, graphics, and movement. Keep it clean, concise, and easy to use. Grab your visitors' attention with a great offer, give them the information they need, and give them a way to contact you. Those three things will help ensure that customers and potential customers stay on your website and feel like their needs are being met even before they set foot inside your laundromat.
Buying a Laundromat in Greensboro NC
At T & L Laundry Equipment, we're committed to empowering our owners through education, information, and staying ahead of the latest industry trends. We know you have lots of choices when it comes to selecting a commercial laundry vendor. We want to be your partner in your success. Call or come by the showroom today to learn about our in-house financing options on the latest products from Continental and Speed Queen.
What are you waiting for? Put our team to work for you!
