In the fast-paced world in which we live today consumers are all about what they can get right now. Everything they do is organized with their cell phone or tablet. Consumers handle everything from scheduling wash, dry, fold or pickup of their laundry online to paying for vended machines through an app on their smartphone. Customers also love the convenience they have of paying and scheduling as many things as possible with mobile technology. With more and more consumers of all ages moving away from carrying cash and beginning to relying on credit or debit cards businesses such as laundromats must pay attention. Looking for unbeatable prices for laundromat equipment in Asheville NC? Call T & L today.
As technology progresses, we see that mobile technology isn't just useful for paying for services. Today nearly everyone is carrying a phone that is capable of text messaging. In fact, mobile devices have now become a new way to market to your customers. Using mass text messaging software, you can now offer customers discounts, alert them to specials, and send promotional texts to help generate business and improve customer loyalty. This means you will want to learn all you can about marketing your laundromat using Facebook ads. In our previous blog post, we talked about what these ads are, and this post will address how these ads are set up and how much they cost.
Facebook ads are based on a “cost per click” basis. This translates to an average cost of $0.27 per each click. If you want to measure this over a larger figure, then you use what is called a cost per thousand impressions measure or a CPM. A typical CPM is around $7.19. You must keep in mind that there are some important factors that will play a part in the cost of your Facebook ads. These are:
- Your industry
- Audience targeted
- Ad objective
- Ad quality
- Bidding amount and type
Once you have determined the Facebook ad you want you will then need to decide if you want Facebook to set your bid to get the most out of your ad at their best price. If you choose to manually enter your bid you have more control over the cost, but may miss out on some of your target audience.
One thing is for certain, more and more consumers are turning to the internet to find the goods and services that they need. This means many businesses are beginning to spend less advertising dollars on printed and mailed materials. The cost of postage has continued to rise over the last ten years. Studies show that more than 90% of customers search online when they need a specific product or business. When you reduce the print and postage costs for your advertising needs this will free up your cash flow which can then be applied to a better website design or online advertising. Facebook ads can certainly be a good avenue for laundromat owners to pursue.
Laundromat Equipment in Asheville NC | T & L Laundry Equipment
T & L Laundry Equipment has been the area's vended laundry equipment leader for more than 40 years, especially when you need to buy laundromat equipment in Asheville NC. Our industry experience and wide variety of equipment available make us a laundromat owner's best resource for the latest industry trends, exceptional service, and genuine manufacturers' parts. Call or come by the showroom today and learn more about how T & L Laundry Equipment can help you improve your business in 2019.
