Having an established customer base for your business is essential. Continuing to grow your pool of customers and reach new customers is what will ensure the continued success of your business. In order to find and attract those new customers to your business, you may need to change the way you are currently marketing your business or the ways you are connecting with the community that you serve.
One of the biggest challenges we face as business owners is getting caught in the rut of 'we've always done it this way.' While consistency is key, complacency doesn't help us grow. Here are some ideas to help you jump start new customer growth for your laundromat. If you're tired of searching for Maytag dealers in Greenville, SC, call T & L. We're the area's leading alternative.
- Reward your existing customers for referrals. Incentivize your customers to refer friends and family by offering them discounts on services, free washes, or dry time.
- Sponsor an event or sports team in your community. Expose potential customers to your business by getting involved with a local sports team, sponsoring a charitable event, or hosting an event in your facility.
- Connect with local colleges and universities to put a postcard or flyer in their new student welcome packets.
- Contact the local hospital to offer one free drop-off service to new moms in their going home package.
- Partner with another local business to advertise for each other. Consider finding a restaurant or pizza place that will deliver to your location and ask them to add a coupon for your business to their menu or attach a small flyer to their pizza boxes.
- Contribute a prize pack to a local silent auction.
- Allow churches and other groups to use your parking lot to host car washes.
- Visit the local nursing home and see about coordinating a day for the residents to come and wash their clothes.
- Offer commercial laundry services to local businesses.
- Pass out flyers and coupons to your neighboring businesses.
- Contact a local apartment complex about being included in their welcome packet for new residents.
- Embrace the summer festival season and have your employees circulate through the crowds passing out coupons or other promotional items for your business.
Attracting new customers online is as simple as updating your social media accounts. Whether you create a Facebook event for a happening at your laundromat or tweet out your specials for the month, reaching new customers on social media is easy and usually free. Ensure that your business' webpage is up to date with the latest information on events and specials.
Get creative about the types of events you host in your laundromat. Embrace the fun, carefree summer attitude by hosting:
- Laundry and a movie - Show a recent flick, rent a popcorn machine and encourage people to come and spend the evening doing their laundry and catching a show.
- Date night at the laundromat - Couples can engage in fun games like who can sort clothes the fastest and the newlywed game all while washing their clothes.
- Kid's day - Distract the kids while mom does laundry with clowns, balloon animals, face painting and coloring contests.
- Red, whites, and blues - Celebrate the 4th of July by honoring military men and women with free washes all week long.
- Fun Fridays - Hire food trucks to park in your parking lot and serve customers while they wash.
By breaking out of your traditional marketing tools and embracing new ways to promote your business, it's easy to reach new customers and learn more about what demographics are interested in your business.
Searching for Alternatives to Maytag Dealers in Greenville, SC? - Call T & L
If upgrades and remodeling are in your plans for 2017, talk with our sales staff at T & L Laundry Equipment. We offer in-house financing on all equipment, previously used equipment and the hospitality items you need to keep your customers coming back.
Our over 40 years of experience is ready to work for you. We're not Maytag dealers in Greenville, SC, but don't worry. Our industrial washers and dryers are just as good, or better, and are affordable. Call us today to find out how we can help you make your 2017 financial goals a reality.
