When it comes to getting your laundromat ready for fall make your to do list early to ensure a smooth transition from summer to cooler weather. Many of your customers may have been away for the summer or in less frequently so fall is the perfect time to welcome them back to your business with great promotions. This is also the perfect time to make sure your facility is in tip top shape ahead of the holiday rush.
The friendly folks at T & L Equipment have put together a list of fall to-do’s for the coin-op owner.
Catch Up with Your Customers
Fall is a great time to reach out to your customers via mail or email and offer promotions to get them back in the door. The summer gets crazy with travel and kids being home from school, many folks get out of their routine. Encourage them to make your business part of their routine again with a promotion that offers a reward after repeat visits. Consider something like visit 3 times in one month and wash for half price on your fourth trip. Hosting an event like an open house to showcase improvements you’ve made over the summer to your customers is another great way to get business back in the door. Use this time to promote services that would be handy to consumers during the holidays like wash-dry-fold services or bulk linen services. Offering coupons on these services will help bring awareness to them and encourage customers to try these services.
Have Your Equipment Serviced
Fall is a great time to have all of your equipment in your location serviced. This includes having your washers inspected for leaks and mechanical issues, deep cleaning lint traps and dryer drums and having your water heater inspected. This is also a great time to have your facilities HVAC unit cleaned and serviced. Keeping this system running in top condition will not only keep your customers and staff comfortable but will help keep your energy costs down. If your unit is more than 10 years old consider having it replaced. Large commercial units see their efficiency drastically reduced after a decade of service.
Spruce Things Up
The cooler weather means that you can do projects both inside and outside of your building. Having sidewalks repaired, planting new flowers, painting trim and other upkeep projects outside are much more pleasant with the cooler weather. Indoor projects like installing new seating, replacing broken flooring or updating the bathroom are best done before the weather gets too cold. Declutter the front counter and back offices. Take advantage of the cooler weather and sit outside with your pile of things to read.
Set New Goals
Make some new marketing goals before the holiday season. Use this busy time of year to promote your services and encourage customers to refer their friends and family to your laundromat. This is a perfect time to launch a referral or loyalty program for your customers. Get involved with a new charity in time for the holidays and give back to the community and promote your business at the same time.
Need more tips on getting ready for fall and the holidays? Give your T & L sales representative a call. We love putting our knowledge of the laundry industry to work for you and are happy to talk shop with you any time.
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T & L has been in operation for 40 years. We're not Huebsch dealers in Raleigh, NC, but we do have a big selection of Speed Queen and Continental commercial washers and dryer. Within that time, we've worked hard to offer the best machines for the best prices. We believe in our products and are excited to share them with you. The benefits you’ll gain from trusting our washers and dryers are incomparable. Our products offer the following advantages:
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Are you ready to buy laundromat equipment for your business? Do you have an interest in opening a new location? Let us help with your plans so that you can choose the right commercial washers and dryers for your business’ needs. We serve industries such as healthcare, hospitality, correctional facilities, fire departments, fitness centers, hair salons and food service as well as laundromat owners. Call us at T & L Laundry Equipment today.
