Did you know that every second 2.3 million searches are performed on Google? The majority of the results include paid advertisements for relevant businesses. Understanding how these ads work can help you reach the right customers at the right time and drive traffic to your business. Here's what you need to know about Google Ads. When you need to buy laundry equipment in Greenville, SC, call T & L! Our goal is to save you time and money!
When you search for something on Google, you have undoubtedly seen the green box next to a listing that indicates it is an ad. The results that appear below these ad listings are called organic search results meaning that they appear because they are relevant to the search terms used but are not paid for by a business or other advertiser. Google also offers display ads which are shown on third-party websites. These ads include remarketing and banner ads. They can be made up of images or strictly text.
Google Ads appear whenever someone searches a keyword that appears in an advertiser's keyword list. Advertisers generate a list of keywords that are likely to be used by customers who are searching for their product or service. The advertisers then big on keywords and assign a value of how much they are willing to pay Google to show their ad when these terms are searched. The bid amount and the quality score assigned by Google determines which ads are displayed on the search engine results page (SERP). When users click the ad, the amount that the advertiser pays is known as the cost per click (CPC).
How do I get Google to show my ads?
In order to get Google to show your ads, you need to ensure that your website is up and running and that you have a good SEO score on your site. Learn more about creating an excellent site for your laundromat in our previous post. The relevance of your Google ad to the search query the user performed, the relevance of your keywords to your ad group, and the significance of the landing page that your ad goes to are all part of your quality score. In addition, the click-through rate (CTR) of the keywords in your ad group and how much you're willing to spend per click all factor into whether or not Google will show your ads. Having a high quality score on your Google ads does have some benefits.
The goal is to achieve higher exposure. The more relevant your ads are, the more often your ads will be shown in better positions on the SERP. This helps you get more conversions and clicks without having to increase your bids or budget. High quality scores can also lower your costs by helping to lower your CPC and improve your ROI on your advertisements. To learn how advertising on Google can grow your laundromat head on over to our next post.
Affordable Laundry Equipment in Greenville, SC
The cost of running Google Ads varies by industry and location. However, the cost of doing business with T & L Laundry Equipment stays the same. For more than 40 years, laundromat and commercial laundry owners have trusted T & L Laundry Equipment for the best prices on laundry equipment in Greenville, SC, as well as parts and service. Stop by the showroom and see for yourself why more business owners trust their laundry equipment needs to T & L than anyone else in the area. Make your appointment with our team today!