We’re back with more ideas to draw college students to your laundromat. Proximity to college or university campuses is desirable but how do you draw in students who typically have very little money to spend?
The experts from T&L Laundry Equipment, the number one Speed Queen Dealers in North Carolina, are back with more ideas to help you jump-start your marketing plan.
Reach out to the university and see where opportunities exist for you to partner with them throughout the year. Flyers in new student folders, sponsoring a float at homecoming, a booth in the student union during move in week, or sponsoring intramural sports teams are all great ideas. Routinely being visible on campus allows students to become familiar with your business and your services.
More Ways To Promote To College Students
Host themed nights or offer special events in your laundromat - like bingo where students can win free washes, happy hour with half price washes or partnering with a local pizza shop to offer slices and suds on Friday night. Finding ways to make doing laundry more appealing will help get college students in the door of your business and interested in what you have going on.
Be sure to utilize social media to promote your events and your business. A recent study showed that almost 97 percent of college students have a Facebook account, while 91 percent have an Instagram account and 87 percent are on twitter. Utilizing these tools to promote your business will ensure that the right group of people are seeing information about your business and upcoming events and monthly specials. Consider utilizing a text blast app to text students a few times a month with reminders about upcoming events or to give them special promotional deals or codes. By utilizing the technology they use, you can communicate more effectively with them.
Consider having items like laundry bags, coin purses, or reusable tote bags imprinted with your logo in colors that match their school colors. Theming your laundromat to match the school's colors will make the students feel welcome and make the environment feel more youthful and fun. Choose chairs that are comfortable and feature cup holders and outlets so students can plug in their phones and laptops and study while they do their laundry. Loyalty and punch cards are a great way to get students to come back time and time again.
Customer satisfaction surveys are a great way to find out what the students want to see at your laundromat. Offer a chance to win a semester's worth of free washes or a year's supply of laundry detergent as a prize. Rewarding participants instantly with a Free Wash coupon gets them back in the door and will most likely encourage them to tell their friends to participate in the survey. This has multiple bonuses for you as a business owner. Your coin-op is full, you are getting direct feedback and gaining new and repeat customers.
When approached by student clubs or athletic boosters, contribute to their auction or support their fundraiser. This is a great way to earn a rapport with the students themselves and to be seen as a leader in the community and a friend of the school. Students want to support businesses that support them and their school.
The staff at T & L has years of experience launching businesses and helping owners brand their coin-ops. We hope that these ideas have been helpful to you and encourage you to talk with your sales representative about different ways that we have seen businesses marketed to college students over the years. If you need a few more ideas, be sure to visit with our previous post on promoting your laundromat to college students.
Affordable Speed Queen Dealers in North Carolina | T & L Laundry Equipment
If you’re ready to talk with T & L about purchasing washers or dryers, contact us. We are here to help you with all your Speed Queen Laundry equipment needs. Don’t hesitate to call with any questions or concerns you might have about our products. We hope to work with you soon, to help you start saving time, money and energy with the best equipment on the market! When you're searching for affordable Speed Queen dealers in North Carolina, call T & L.
