Are you looking for ways to improve your laundromat business? Do you hope to tackle a few online strategies? If so, it's time to think about online reviews.
Yelp is a website that allows customers to leave their thoughts on your business for all to see. If you need to upgrade your hotel's laundromat equipment in Raleigh, NC, call T & L Laundry Equipment today. Our prices and services are unbeatable!
Why Yelp Is Important To Your Laundromat's Success
Encouraging clients to leave online reviews is important for several reasons. Mainly, it's because this is a new and popular way for people to leave their thoughts about companies.
Reviews are important because it gives the consumer a voice. They are able to provide digital word-of-mouth. Even more, your business will reach new audiences, build a positive brand and reputation and help your laundromat be found easily when googling.
Would you believe that millions of people each month leave reviews or read reviews on Yelp? That's right, consumers go there not only to leave comments on their experience but also read what others who have dealt with the company had to say.
To date, there have been more than 90 million reviews posted on this website worldwide. More than 70% of all consumers prefer to use a website like Yelp to leave a review about their experience with a local business.
This is great for small business owners who have trouble marketing themselves either due to lack of a budget or know how. As we said, online reviews are becoming the new word-of-mouth. And we all know, word-of-mouth is the best marketing tool available.
With laundromats, it's possible you have a ton of competition within your county or city, especially if you are in a metro area. Online reviews are a great way to set yourself apart from the competition. As long as the reviews are positive you will stand out from the crowd.
Most customers will leave a review about the service and/or friendliness and cleanliness of their overall experience. These are things that businesses should focus on anyway, but considering they're being reviewed and posted about online, it is even more critical to focus on these. You can take the reviews and apply the information gained to offer a higher quality service. Constructive criticism is always valuable.
You might be wondering what happens if your business gets a bad review. While this can be unfortunate, responding to the negative comment and offering assistance or information can be a great way to make other consumers reading the negative review feel more positive about your business. Ignoring the negative comment can be detrimental. Just address it immediately, without being negative in return. Stay emotionless and offer as much feedback as you can. Let other users know that you take a serious interest in positive customer service and will do whatever it takes to make the customer happy.
You can also respond to positive reviews but it's not always necessary. This is especially true if you get multiple comments. It can be difficult to keep up with. Responding does, however, show the consumer that you value their opinion and are appreciative of their time and consideration.
We hope this information helps you better understand why getting online reviews is important for your laundromat. It's a great way to put a modern spin on word-of-mouth which, we all know, is great for business.
Affordable Laundromat Equipment in Raleigh, NC | T & L Laundry Equipment
Do you want to talk about more ways to make your hotel’s laundry more efficient? Call us at T & L. We’ve been in the business for 40 years, so we are the experts in new and used laundromat equipment in Raleigh, NC. We serve hospitality markets as well as many other industries in Greensboro, Charlotte, and the surrounding areas. Call us to today to see how we can help you establish or improve your on-site laundry facility.
