Online reviews influence the decisions of potential customers in more ways than ever before. A recent study found that many consumers make decisions about whether or not to use a business or service based on their online reviews. In fact, 88% of consumers trust Google reviews as much as personal recommendations. Knowing that these reviews are so important and can help build your business the question then becomes how to get happy customers to leave you a Google review. Need Wascomat dealers SC services? Stop wasting time and call T & L Laundry Equipment instead. We proudly carry Continental and Speed Queen!
Establishing a positive presence on the review site begins with claiming your Google business listing. For a step by step guide on how to claim your Google My Business listing, see our previous post. Once you have claimed your Google My Business listing, you'll need to ask for, and earn, those positive reviews.
Here's how to ask for the review:
- Ask for Feedback Right Away
Reviews are the most positive right after your customer has used your business. Capture their excitement and ask for their feedback right away. - Build Your Reviews Over Time
Getting too many reviews at one time looks like spam or that you have compensated customers for their review in some way. Aim for a few positive reviews in a month, not several a week. You want reviews that show consistently good service over time. - Talk to Your Regulars
Customers who keep coming back to your laundromat time and time again are more likely to leave a positive review. Get to know your customers and use that established relationship as a way to get a glowing testimony about your business. - Put Your Ask Everywhere
Requesting a review with a call to action on your customer's receipt, in your email signature, and in the laundromat can help encourage customers to give you that valuable feedback. Provide links on your website where customers can leave reviews and see other reviews left by customers.
When you get a good review, be appreciative. Respond to the review online and to the reviewer in person if possible. Display this excellent feedback on your website, social media channels, or in monthly newsletters.
Avoid the temptation to buy Google reviews for your business or to fake them by having employees, friends, or family members who are not customers go on and write a review for your business. Review sites have sophisticated algorithms that look for patterns in usage, identify IP addresses, and more. Getting caught could mean that your reviews are filtered or flagged publicly for being fraudulent. The Federal Trade Commission may also require you to pay a hefty fine, or you could find yourself being sued by the review platform for writing fake reviews.
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Does your old equipment keep your laundromat from getting five-star reviews from your customers? Upgrade your equipment today with T & L Laundry Equipment. For more than 40 years T & L has been helping laundromat owners delight their customers and stay ahead of the competition with the best parts and service team in the area. Our laundry experts focus on the latest industry trends and work hard to bring you news you can use to better your business. Call today and schedule an onsite consultation with our team and learn how you can make 2019 your best year yet!
