The first impression your customers get of your laundromat is important. Your laundromat should be clean, bright, and welcoming. New and repeat customers will notice things that might not be obvious to you. Experts say that by the time a customer is ten steps into your business they have already formed an opinion about your business. You only have one chance to make a first impression. If you need new laundromat equipment, stop wasting time with Maytag dealers in Charlotte, NC. Call T & L instead. We offer the best machines from Speed Queen and Continental.
Here are some tips on creating a good first impression in your laundromat:
- A Warm Welcome - Make sure your staff greets everyone. If they are busy at the back of the laundromat, encourage them to stop by and visit with each customer as they head back to the front. Employees should ask customers if they need anything or have questions about how to operate the machines. They could also hand out information to new customers about loyalty programs and services.
- Avoid the Wait - Customers won't stick around if they have to wait for a machine to open up. Integrate new technology with your machines to help customers know when their desired machine is ready or if their load is finished. Keep your machines running in peak condition with a service agreement from T & L Laundry Equipment. No out of order signs here!
- Neat and Tidy - Overflowing trash cans, dirty bathrooms, and gum wrappers in the machines tell a new customer that management doesn't care. Routine trash collection, machine checks, and bathroom cleans are essential to keep your laundromat looking fresh. Keep the lost and found and front counter clean and free of clutter. Wipe down seating and tables regularly and tidy up the kids' area.
- Follow-Up - Collect customer information through newsletter signup or loyalty program registration in the laundromat. A few days after their first visit, follow up and see how you did. If you fell short, personally reach out and invite them back after addressing their issue. Got a glowing review? Ask them to share it online.
- Thank You - Saying thank you to a new customer solidifies the relationship they have with your business. Whether it is an in person thank you from your employee, a follow up thank you email, or both, customers want to feel valued and appreciated.
Making a great impression on your customers doesn't stop inside your laundromat. Consider the outside of your facility as well. A parking lot that's filled with trash or burned out security lights isn't very welcoming. Well lit signs for your business as well as ample lighting in the parking area are key for making customers feel safe and welcome, especially after dark. Consider how easy it is for customers to get in and out of your business. Is there plenty of parking? If not, consider adding a loading and unloading zone in front of your door to help your customers get in and out more easily.
Stop Searching For Maytag Dealers in Charlotte, NC
Need even more tips on how your laundromat can make a good first impression? Ask the industry experts at T & L Laundry Equipment. For more than 40 years, T & L has been the area's leader in commercial and vended laundry equipment. From seating to adjustable folding tables to washers and dryers, when it comes to commercial grade equipment, T & L is the best choice. Although we're not Maytag dealers in Charlotte, NC, we proudly offer in-house financing on Continental and Speed Queen machines, complimentary onsite visits, and an extensive selection of pre-owned equipment.
Call or come by our showroom today to see the latest in cashless pay technology, energy efficient appliances and find out why T & L customers are the happiest customers in the vended laundry business!
