Laundromat Marketing Plan: Advertising and Promotions

New Laundromat Equipment in SCWelcome to the final installment in our series on creating a marketing plan for your laundromat. In our previous posts we have briefly touched on the advertisement and promotion of your laundry and its services to your customers. As we turn our attention to the development of your business, it is important to remember that putting your business where your ideal customers can find you is crucial. Getting your potential customers' attention and showing them the value of your services is what turns them from a possible customer into cash in your hand. If you need the best prices on new laundromat equipment in SC then calling T & L is the right choice. Learn more and get a free quote here.

There are numerous forms of advertising available to small business owners. While not every one of these may be a good fit for your laundromat, the chances are that by using a few of the most popular forms of advertising you'll be able to catch your potential customer's eye.

Before you choose an advertising platform, you need to know your audience. Targeting young professionals on TV or radio doesn't make much sense when most of these people get their news from online sources. Instead, targeting them with sponsored links on a website or pay per click advertising makes more sense. Your target customer will dictate how you spend your advertising dollars.

Social media advertising is another great way to connect with new customers. Creating a grand opening event on Facebook and promoting it can help pull people to your laundromat launch. Detailing a list of activities for the event like face painting, free food, and giveaways can further entice folks to come out and see what your business is all about. Be sure to have items with your business name on them to give away. Have guests register to win larger prizes so that you can capture their information for further marketing efforts through email newsletters, text messages, or mailed promotions.

Did you know that adopting a loyalty program for your customers is a great way to market to them? Rewarding customers who use your business allows you to collect identifying information that you can use to send special promotions, coupons, and thank yous. This can also help stimulate your business and draw in new customers. Many laundromats offer a free wash to existing customers who refer new customers to the store. Other coin-ops reward customers for posting reviews on social media or give discounts for the customer's birthday or other holidays and events.

Promotions can also entice customers to use premium services like wash, dry, fold. Giving your customers a free laundry bag for use with the service will help ensure that you can give them an accurate cost for the service upfront and makes the customer feel like they are valued. By setting the size and type of the bag you can offer your customers a fixed rate on their premium service when that bag is used. Ensure that the logo of your business and your contact information are clearly printed on the bag so that when your customers leave their laundry out for pickup, anyone who passes by can see the name of your business.

New Laundromat Equipment in SC

Want more creative advertising and promotional ideas for your laundromat? Give the professional team at T & L Laundry Equipment a call. For more than 40 years we have been helping laundromat owners use the latest trends and technology to make their businesses successful. We're more than just an equipment company. We're a partner in your success. Call or come by the showroom today and learn why more vended laundry owners trust T & L than any other equipment supplier in the area.

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