Welcome back to our continuing series on creating a marketing plan for your laundromat. In our previous post, we highlighted the importance of setting competitive pricing for your services, identifying the value that your customers can expect from your services, and how to let your potential customers know your business is there. In this post, we will focus on how to sell premium services like a wash, dry, fold or laundry pickup and delivery to your customers. It's no secret that people today are busier than ever. With more and more convenience services like grocery delivery, food delivery, and on-demand ride sharing flooding the marketplace, it's easy to see why adding these services to your laundromat can be profitable when marketed correctly. If you need used or new laundry equipment in SC, nobody can beat T & L! Call today for great prices and customer service.
Selling the Service
Defining who your target market is for these premium services is key. Busy young professionals, working parents, or single guys may be the sweet spot in your area. Finding out who is interested in a service like wash, dry, fold and laundry pickup and delivery is as easy as launching a social media advertising campaign and collecting the demographic information. You may be surprised to learn that a niche market like senior citizens or busy baby boomers is looking for a service like yours. Once you have determined who your customers are you can focus on selling them the service based on the features that matter most to them. Some may be enticed by the convenience of free pickup and delivery. Others may like the ability to pay online with their credit card. Knowing who your customer is and what would get them to use your service is vital.
Distribute Your Services
Targeting your audience through a mailer or coupons can help your business get the word out about the premium service offerings available to your customers. Ensure that you have signage inside your laundromat that advertises your wash, dry, fold service. Placing a sticker on the window of the dryer that touts the time your customers can save by letting your staff do their laundry can be a useful in-house marketing tool. Be sure to list your service offerings on the side of any delivery vehicles. This ensures that as deliveries are made and customer laundry is picked up people who see your trucks can be educated about your business.
New Laundry Equipment in SC
Want to know more about how to make your laundromat successful? Need new laundry equipment in SC? Let the laundry professionals at T & L Laundry Equipment help! For more than 40 years we have worked with laundromat owners and we know what it takes to set your business apart from the competition. We proudly offer complimentary site visits to help you choose the right layout and equipment for your laundromat. Our experienced staff can help you identify ways to make your business stand out from the competition and can help you keep your equipment running worry-free. Ready to remodel your laundromat or open a new location? Put our team to work for you! Call or come by the showroom to experience the T & L difference for yourself.
