If you read our previous post, 2019 Marketing Trends That Will Benefit Your Laundromat, you know that video marketing makes up a large percentage of the content created in digital marketing online. Creating a video for your laundromat that will reach existing and potential customers is no longer a daunting task. With a well-planned video idea, a smartphone, and some video editing software, you can create a video that will represent your business well. Here's what you need to know about creating a marketing video for your laundromat. If you are searching for reliable Speed Queen dealers in Asheville, trust in T & L! Call today!
Keep It Short
Shorter is better. Focus on what you want the viewer to know about your business. Maybe you're demonstrating how to use your new cashless payment system in your laundromat, or you're explaining the perks of your customer loyalty program. Either way, get right to the point and make sure that the person who is watching your video is able to understand and follow your message.
Engage Your Audience
It's not enough just to tell your potential customers about your business. You need to show them. Do it in an exciting way. Engage the help of current customers, energetic employees, and others who can help you set yourself apart from your competition. Think about how you will get and keep your audience's attention.
Publish Content Frequently
Whether you embed your videos on your website or upload them to your Facebook page, this content can help promote your business no matter where you post it online. Need some inspiration? Check out your favorite brands and companies to draw some inspiration.
Video marketing can help boost your laundromat's online presence and can help increase your customers' information retention about your business. Internet traffic reports show that 74% of all online traffic is made up of video content. Email subject lines that include the word "video" see an estimated 19% increase in open rate and a 65% increase in click-throughs. Customers are four times more likely to watch a product video than they are to read a website description about a service or product.
The goal of your videos is to tell a story and engage your customers. Your videos must align with your sales funnel and the ways that you know your new customers find and engage you. Your video marketing must show results for it to continue to be a viable source of marketing for your laundromat. Plan for your video, test your content, analyze the results, and then test again. Determine what success will look like for your business when it comes to the analytics for your video. Work to make videos more effective.
In 2019, video marketing should be a cornerstone of your laundromat's marketing efforts. Want more tips and tricks on how to make your laundromat stand out this year? See our previous posts or call to speak with one of our laundry experts today.
Speed Queen Dealers in Asheville
Choosing the right equipment provider for your laundromat is also crucial. At T & L Laundry Equipment we're one of the best Speed Queen dealers in Asheville. We provide laundromat and commercial laundry owners the solutions they need on time, every time. From the latest in commercial grade laundry equipment by Speed Queen and Continental to the largest and most complete parts and service department in the area, our team is passionate about what we do.
