Welcome back to our continuing series on more laundry business tips and tricks. In our previous post, we highlighted why it's important to know your customers and how learning about your competitors can help you stay ahead of the game. In 2019, your customers and their families are busier than ever. Consumers are expecting businesses to deliver higher levels of customer service and more conveniences. Understanding how to give your customers what they want is key to your success and to getting more customers through your doors. Need to buy coin operated washers and dryers in Asheville? T & L can help you save time and money. Call us today for a quote.
Dazzle Them with Service
Excellent customer service can set your business apart from your competition in a way that no other aspect of your business can. People love to do business with companies that show them respect and make them feel valued. Personalized attention and loyalty programs that provide benefits will always win out over the other guys. Going above and beyond to deliver a quality experience for your customers every time helps build a strong foundation for your new business.
Communicate with Your Customers
Want to know the secret to keeping your customers coming back? Communication. When a new customer comes into your business and signs up for a loyalty program or a service with your laundromat, find out how they want to be contacted. Many people prefer email or text communication over phone calls. Use these methods to reach your customers about monthly specials, birthday promotions, order status, or store closures. Keeping your customers in the know helps you create your brand and keep customers coming back time and time again.
Consider Adding a New Service
If you're starting to notice that sales are down, consider adding a new service to your business. The addition of a new offering gives you something to share with your customers on social media, via text, or in your store's monthly newsletter. Wash, dry, fold services are becoming more popular in areas with young families or busy professionals. Other laundromats are finding that adding a complementary business, like a coffee shop or a car wash, to their store adds convenience and value for customers and serves as a way to draw them into the store.
Use New Technology
A recent survey found that people carry less cash than ever before. Most consumers rely on credit or debit cards to pay for their purchases or on smart pay technology built into their smartphone. Instead of installing an ATM in your laundromat, upgrade your machines to include touchless payment technology that allows your customers to pay their way. Your customers will enjoy the convenience of not having to worry about whether they have cash on hand or not, and you will enjoy the extra security that comes from having fewer cash machines on the floor of your laundromat.
Affordable Coin Operated Washers and Dryers in Asheville
For more than 40 years T & L Laundry Equipment has been helping laundromat and commercial laundry owners stay ahead of their competition. We know that great coin operated washers and dryers in Asheville and the latest technology aren't the only things your laundromat needs to be successful. Call or come by the showroom today to speak with one of our laundry experts and let our team help you make 2019 your best year yet.
Join us next time for the continuation of this series.
