Did you know that 43% of all Google searches are location oriented? Local SEO marketing, also knowns as local search optimization, is the process of generating website traffic from location-based searching. With more and more people searching for businesses on the go via their smartphones, the importance of using SEO for your business has increased. If you need to buy coin laundry equipment in South Carolina, don't hesitate to call T & L! We offer great savings!
Paid Results
Anyone who has ever done an internet search has seen the paid ad results at the top of the screen. Paid results come from a group of keywords and ad content that have been used by a business through paid advertising to promote their business. It is possible that these businesses will also show up in organic searches and further down on the page in ads that run along the bottom of your web browser.
Google My Business
More than 50% of local mobile searchers are looking for relevant business information like store hours, services offered, and the address. Another great way to boost your laundromat's local search results is by creating a Google business page. These easy to set up pages feature photos of your business along with other valuable information and can help your potential customers find reviews from your current customers. Getting a Google business page is free, and all that is required is for you to create the listing for your business and follow the steps to verify your location. More than 78% of local mobile searches result in an offline sale.
Organic Search Results
When you think about searching for and finding something online, you typically think about an organic search. These search results can result in finding local map listings on Google or falling anywhere below the paid advertisements. Usually, organic searches contain geographic modifiers that help your business show up on the map listing or the pack.
Pack Listings
These pack listings call out specific results as they relate to points on the map contained within your search results page. The maps are generated through Google and act as a clickable link to your business. Ensuring that your company has a Google My Business page can help you show up higher in these results and, based on your potential customer's search location, even be recommended as the closest location.
Local SEO delivers effective results with a low price point. Unlike traditional advertising, there is little wasted exposure. Customers are able to find you when they want or need to, not when they don't. For businesses who have a small budget for marketing and offer a local service, like a laundromat, taking the time to set up and claim your Google My Business page is a very effective way to help your customers find you.
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Want more great tips like these? For more than 40 years T & L Laundry Equipment has been committed to delivering the latest in industry trends, news, and expertise to their customers. We're more than just an equipment supplier. We know what it takes to run a successful laundromat. Our dedicated team works hard to deliver onsite sales support, complimentary consultations, reliable service, and the most extensive parts selection in the area.
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