Welcome back to our continuing series on how to make a great marketing video for your laundromat. In our previous post, we shared tips that can help your customers know what to do after they have watched your video content and can help you successfully brand the content that you have created. You can view this post on our blog. Need to buy coin laundry equipment in Asheville NC? Call T & L! We'll save you time and money.
As we turn our attention to more tips that will help make your content stand out it is important to remember that your customers want to see material that is exciting and engaging. Before you create a video, think about the response you are hoping to receive from your potential and existing customers.
Go Behind the Scenes
Just because it's not exciting to you, doesn't mean your customers aren't curious. Many people never get to see a washing machine disassembled or the service corridor behind the bank of dryers. Showing your customers these behind the scenes shots can pique their curiosity and make your business memorable.
Don't Focus on the Flaws
This isn't a big budget Hollywood production. It doesn't have to be perfect. Strive to make the video as professional looking as possible and polish it where you can with editing. Good sound quality, clear picture, and ensuring that the video is in a format that can easily be viewed on mobile devices is essential.
Have a Little Fun
Don't take yourself too seriously. Parodies of favorite commercials, blooper reels, and puns sprinkled into the video can help make the video memorable and make it something your audience wants to watch.
Make the Introduction Stand Out
Did you know that one-fifth of viewers click off a video within the first 10 seconds? Capturing the attention of your viewers has to happen quickly when it comes to video content marketing. The introduction of your video needs to be informative, entertaining, or inspiring to capture and keep your audience's attention.
Add Some Music
Music can help tell a story or invoke powerful emotions. Don't be afraid to use music that helps set the mood, drives home the message, or creates a more exciting video.
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