Marketing Your Laundromat to College Students

Buy Coin laundry equipment NCMost college kids have to do laundry at some point or another. Many times, they opt to go to a laundromat to make things easier. If you own a laundromat near a college campus, be sure to try the following marketing tips that can help you get the word out about your business.

Because college campuses and universities are large, it's possible you may feel overwhelmed in the beginning stages of developing your marketing strategy. Start small. Begin targeting the groups and clubs on campus. You might even start with sororities and fraternities houses first. This way, you'll be able to focus on one group versus the entire college campus. Then, work your way into other groups and organizations. You might even move on to intramural sports teams or target specific dorm buildings.

Also, consider partnering with local businesses to get the word out about your companies, as well. This is a great way to network and brings word-of-mouth for yourself and for the partner that you work with. Consider working with a coffee shop, restaurant or other business that students frequent.

Students are not interested in doing laundry. However, it's an essential part of living for most people. Laundry will need to be done at some point. Consider promoting a wash, dry and fold service, pick up/drop off option and other offerings that will catch their attention. These marketing tactics will be great for promoting your services and getting on the radar of college kids. Finding a way to reel them in will be the best option, especially since laundry is probably at the bottom of their to-do list.

Most kids will only do laundry when it's totally necessary. Take advantage of that. Do a discount for multiple loads. Or, have a buy one, get one promotion. Every load they bring to wash and dry, they get to do one free!

These are all great ways to market your business on college campuses. To learn more, continue on to our next blog post on laundromat marketing tips. We will have more information and tips there.

Service, Repair, or Buy Coin Laundry Equipment NC

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If you’re ready to talk with T & L about service, repair, or to buy coin laundry equipment in NC, call or click to connect. We are here to help you with all your commercial laundry equipment needs. Don’t hesitate to ask questions or voice any concerns you might have.

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