Opening a business is an exciting time, filled with lots of big decisions. If you read our previous blog you know that naming your laundromat can be tricky and that there are lots of things to consider when choosing a name for your business. This led us to wonder, what are the biggest mistakes people make when naming their small business? We consulted the experts and compiled a list of the ten biggest naming mistakes people make below. If you're looking for the best commercial washers and dryers for your new laundromat, be sure to call T & L. We're the most affordable Speed Queen dealers in Raleigh, NC. We can and will save you time and money.
Avoid These Mistakes When Naming Your Laundromat
Don’t Go Generic. It’s hard to stand out in a sea of small businesses and choosing a generic sounding name or a name filled with acronyms won't help. Generic names also make it difficult to choose a web address or create social media accounts. Use this as a chance to get a little creative when it comes to naming your business. Say what….? If your customers can’t spell it or pronounce it, they won’t remember it! Making up words or names is fine, as long as they are easy to pronounce and spell. You want your customers to be able to find you on Google when they need to know what time the last load goes in. Also, don’t make your business name so long that your customers forget half of the name anyway. Highlight what you do. Make your business name reflect the service you offer. Are you a 24 hour laundry? Do you offer wash, dry, fold service? Do you have the fastest washers in town? Use the things that make your business unique to make your business name unique. Room to grow. Don’t box yourself into just being a laundromat with your name. Allow yourself room to grow your offerings without having to change the name on the door. No Carbon Copies. Using someone else’s name can not only cost you in legal fees and rebranding fees but it can also keep customers from finding you and can actually drive them to your competition. Skip the Map. Choosing to name your business after a particular street or section of town can seem like a good idea at the time. However, when your business needs to grow and expand and has to relocate Main Street Mighty Wash will be harder to find for customers when it's located on Walnut Street. Save your customers and yourself the headache and skip the geographical references. Eat Your Wheaties. Avoid choosing a name that sounds weak or is easily forgettable. Experts say that words that start with consonants or start with hard consonants are strong words to start your business name with. Let’s not get cute. Choosing overly cutesy or trendy names can date your business and make it seem like yesterday's news. By choosing a name that is classic and timeless you give yourself the foundation for a brand with longevity. Mix and Mash. Getting creative with your brand is one thing, but taking two words and jamming them together to create a new word is a big no. These names like QualiSuds and Rinsaroo look and sound awful. Admit it. If you’ve branded your laundromat with a name that just isn't cutting it you may need to hire a branding professional. Changing the name, look and feel of your business is no small task. Carefully choosing your business name and considering all of these commonly made mistakes when naming a business can save you time and money down the line. Compile a list of your favorites and test them out on friends and family to see which ones they like best.
Affordable Speed Queen Dealers in Raleigh, NC | T & L
Looking to buy equipment for a new facility or replace your old commercial washers and dryers in North Carolina? Call T & L today and ask about our great deals on vended and on-premise commercial washer extractors and industrial dryers. We’ve been around for over four decades, so we can give you valuable advice on our Speed Queen vended laundry equipment for your new laundromat. We know that purchasing commercial laundry equipment is no small investment, that's why we're at the top of the list for Speed Queen dealers in Raleigh, NC. Make the choice to partner with us so you can have access to the best equipment on the market.
