Choosing what kind of business to start, applying for loans and permits, and even selecting a location for your business is relatively straightforward. However, when it comes to naming your business - that’s when most people get stuck. While some experts urge you to get creative, others say go traditional. Here are the top suggestions from experts on how to choose a business name. Still searching for commercial Maytag dealers in Raleigh, NC? Stop wasting time and call the best Speed Queen and Continental dealers in North Carolina. Call us today at T & L for big savings.
How to Name Your Laundromat
What do you want to say? Deciding what you want your name to say is important. It should highlight the services you provide. Research shows that people prefer words they know and understand as opposed to made up words. Clearly communicating about your services in your name will attract customers. Avoid confusing or overly long names. Avoid the alphabet soup. Using too many letters in a row or too many numbers together typically is viewed as a bad choice. Experts say three letters together or numbers is the maximum you should use in any business name. Hire a professional. There are professional naming firms out there who will create a business identity for you. This usually includes a business name, logo design and other identity work - like mission statements or tagline development. These services can be pricey, but quality advice from an expert can save you money in the long run. Avoid trademark issues. Once you have chosen a name, perform a trademark search on the name. Trademark infringement may bring about a costly lawsuit, so doing your homework now could save you headaches in the future. Put a new twist on the same old, same old. Try a new spelling of a common word like Ezy or Ezee for easy. No Puns please. Avoid puns or overly specific terms that only a small percentage of people will understand. Consider customer appeal when choosing your name. Will the name you’ve chosen attract the type of clientele you are hoping for? Also, don’t use “Inc.” after the name of your business unless you are actually incorporated. Avoid being a copycat. Imitating another business's name by using a part of their name is just bad form. Think about your domain name. Consider whether the .com or .biz address you would want for your business is available. When in doubt, test your name out. Ask friends and family members for feedback on your top choices. Be open to suggestions and revisions of the names you present and be willing to accept that the best name for your business may not come from you at all. Some businesses choose to use their grand opening as a chance for their customers to get to know the business and suggest names for the business themselves. Creating a buzz around a naming contest can lead to good publicity and help introduce your business to potential customers in a unique way. Whether you choose fun or functional when it comes time to name your business is completely up to you. The reality is that with the right marketing strategy, any business name can be effective. All good business owners know, when it comes to your business your customers will want to be more impressed with the service you provide than the name on the door. Remember, strong, simple and direct names are best. Making it easy to spell and remember lends itself to your business being easily googled by customers when they need your services.
Stop Searching for Maytag Dealers in Raleigh, NC!
Consider working with T & L for all your commercial laundry equipment needs. Not only do we offer the best washers and dryers on the market, we also offer engineers, in-house, that will work with you to design your very own laundromat. Our professionals have extensive laundromat planning experience, from location scouting to service evaluation and more. We can even supply you with high quality coin operated washers and dryers in North Carolina.
We also go above and beyond to analyze competitor’s machines so that we can ensure you’re buying the best when you choose to work with T & L. We're not Maytag dealers in Raleigh, NC, but we are the top Speed Queen and Continental dealers in North Carolina. Contact us now to start planning and designing your brand new laundromat! Financing is available.
