Where to Post Your Laundromat’s Marketing Videos

Maytag Dealers in South CarolinaIf you are looking for ways to make your laundromat stand out online to potential customers, consider making a video. Video is becoming an increasingly popular and powerful marketing tool. Whether you are posting how-to tips for using your cashless payment system or step by step instructions on how to get a ketchup stain out of your favorite shirt, videos capture the attention of your audience and allow them to connect with your business in a different way. Many laundromat owners would like to use videos, but they are unsure of where to post these videos online and how to use them for marketing their coin-operated laundry. This post will have some great tips for you.

Keywords Are Key
Before you create and share your video content online, think about what keywords potential viewers might search for. Including those terms will help them find your video. From the examples above, using the keywords stain removal tips or including the name of your cashless payment system app in the keywords, title, and description of your video will help it to be found. Creating an appealing thumbnail graphic for your video will entice viewers to click on it. Be sure to also use important keywords in the image. You can also transcribe your video and use closed captioning as a way to give search engines more content to crawl. Need to brush up on what search engine optimization (SEO) is? See our previous post.

Post Your Content
When it comes time to share your video, think about where you go to find videos when you need help. One of the most popular places to look for videos is YouTube. However, don't overlook the value of posting your video to your laundromat's Facebook page, Google My Business Listing, website, and Pinterest. Be sure to slightly alter your video's title and descriptive text when posting across various platforms so that you expand the SEO of your video and increase the likelihood of drawing traffic to your video.

Make Video Part of Your Newsletter
Did you know that email campaigns that contain video content are 96% more likely to be clicked through than those that don't? Using the word video in your subject line can help boost open rates by 19% and can help decrease the number of unsubscribes your mailing list receives by 26%. Getting video content directly into the hands of existing customers can help increase your reach potential to new customers as well. How? Helpful videos with tips and life hacks are more likely to be shared with friends and family members. If they're not already your customers, they may be soon.

Alternative Maytag Dealers in South Carolina

For more than 40 years T & L Laundry Equipment has been helping vended laundromat and commercial laundry owners stay ahead of the latest industry trends and their competition. We know that having a successful laundry business takes more than just having the newest equipment in your store. You need a partner who is responsive to your maintenance needs, can help you plan the layout of your store, and who knows the laundry industry. Let our professional staff help you take your business to the next level in 2019. Call today and schedule your complimentary onsite visit with one of our laundry experts!

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