Three...Two....One. Yes, the holidays are approaching and they will be here before you know it. Don't blink! Also, don't worry, there is still plenty of time for you to get creative and benefit from 4th quarter holiday sales. You don't have to have to be in the big box retail business to benefit either, you simply have to supply a need that consumers demand. T & L Laundry Equipment's 40 years of experience in the coin-op industry can help make this holiday season your most successful one yet.
We have compiled a list below of some of the best ways to promote your laundromat during the holiday season. If you need a fresh look for your laundromat in 2017, think about buying a new industrial dryer or commercial washer in Raleigh, NC. Call T & L for more information on now you can save a lot of money!
How To Promote the Holidays and Your Laundromat
- Offer holiday specific treats. Candy canes, Halloween candy, cookies. Your customers are in your location for a couple hours at minimum, help them feel like part of the family. Hot cocoa and apple cider are always a good addition, and they smell amazing too!
- Deck the halls...Nothing is more inviting than feeling at home. Stick up some seasonal decorations; Christmas lights, ghosts hanging from the ceiling for Halloween, hearts for Valentine's Day. The possibilities for this are endless. Don't forget to grab a few tubs for storing items until next year.
- Gift cards. Who doesn't love a gift card? Make it enticing by offering a discount or additional gift card depending on the value added to the card.
- Extended business hours. This is really helpful during the holiday season and especially the winter months. Your customers are running around like crazy trying to get everything done. Why not help ease the burden a bit by staying open a few hours later?
- Set the mood. With music of course! Make sure you're playing festive tunes to lift your customers' spirits. If you have a TV, consider showing some of the classic movies for the holiday. No one ever gets tired of seeing Rudolph the Red Nosed Reindeer.
- Gift wrapping. Although this may sound odd it's fairly practical. Set up a gift wrapping station where customers can wrap items while they are waiting for their laundry to finish up.
- Keep the kids happy. Set up a coloring station or small (non messy) craft station for the kids to stay occupied and out of their parents' hair for a few minutes. Make sure to keep it theme based on the holiday.
- Get involved in the community. Show your community spirit and give back. You could easily get your customers involved as well. Hold a canned food drive and allow people to drop off donations at your location. Team up with a local charity and volunteer to do something at your establishment to bring customers in.
- Get cozy with your neighboring businesses. Get together and see what you can come up with to offer an enticing deal to your customers that will benefit both businesses. This could include coupons, package deals,etc.
- Get your employees involved. Dressing up to play a part is always fun! Have one of your employees dress up as Santa or the Easter Bunny.
Buying a Commercial Washer in Raleigh, NC Is Easy with T & L!
While your customers are enjoying the holiday cheer, make sure they are getting the best clean possible for their clothes with new Speed Queen equipment from T & L. We have been proudly serving the Greensboro, Raleigh, and Charlotte areas for more than 40 years and proudly offer financing to keep your laundromat shining bright all year long. So when you need to buy a new dryer or commercial washer in Raleigh, NC, call us for big savings. Be sure to also ask about our service plans to help keep your machines in tip top shape.
