Promoting your laundromat is key for success, however most owners don’t have an unlimited budget to spend on marketing. The experts at T & L Laundry Equipment, the top Speed Queen dealers SC has to offer, have worked with laundromat owners for over 40 years and have some tips to market your laundromat that will keep your machines spinning all day long.
Ideas On How To Promote Laundromats
Gain publicity and help your community by partnering with a local charity organization. Hosting an event with a local non-profit will get them to use their advertising dollars to promote your business as they promote the partnership event. Consider hosting a fundraiser of some sort or partnering with your local chapter of the Red Cross to help families and victims of fires, floods or disaster by donating free washes to them after a tragedy. Sponsoring a local sports team is also a great way to be seen as a leader in the community. Little league teams will wear their uniforms with your name on the back all over town. Let them do your advertising for you! Offer a special promotion during the sports season for all those parents who have gear to wash.
Special day of the week promotions can help fill your laundromat on days when you may have seen a slowdown in business. Adjusting your price during these periods will help bring customers into your facility and make them more familiar with the other services that you offer. Events like Senior's Day and Free Dry Friday are popular options that will have customers lining to use your machines.
Having a special on wash,dry, fold service on your slowest days allows you to utilize your staff’s downtime to your advantage. Promote these events on college campuses, at senior centers, daycares and preschools - think outside the box about how to reach your customers. A simple flyer isn’t expensive and offers you a lot of space to highlight the services you offer and the amenities your customers can enjoy while they are in your facility.
Offering punch cards or a loyalty program is a great way to keep customers coming back. Having weekly specials for loyal customers - double punch days, half price happy hours - makes them feel valued and attracts them to your business regularly. Rewarding their loyalty with a free wash after every 10 or free drying with their loyalty card will bring them back time and time again.
Collect your customers' email addresses or mailing addresses when you issue their first punch card and let the lure of saving money build your promotional mailing list for you. Email marketing is relatively inexpensive and you can often do it yourself.
Consider sending out an email twice a month with a coupon for a free wash or a discount off a new service you are offering. Use this email as a chance to promote events or partnerships. Mailing your customers a traditional flyer in the mail can be expensive due to postage and printing costs so instead collect your customer's birthdays and send them a coupon in the mail for a free snack or free drying time with a birthday greeting during the month they celebrate. This extra personal touch can win customer favor and get them in the door.
There are many ways to attract customers to your business and win their loyalty to your facility. Every customer base is different so you may find yourself trying a new promotion every few months to get an idea of what your customers like. The staff at T & L Laundry Equipment has worked with hundreds of laundromat owners to build successful, thriving businesses. Ask your sales representative, or click here to read another informative post about ways to promote your laundromat.
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