When it comes to branding, choosing the look and feel of your laundromat is important. Your brand also includes your business' core values and identity. By creating this identity, you define yourself for your customers and for your employees. Customers connect emotionally to a brand they can identify with and creating an emotional bond with your customers helps them remember your laundromat time and time again. Stop searching for Dexter dealers in Charlotte, NC in 2018. Call T & L instead. We can save you time and money with Speed Queen and Continental.
All About The Branding
There are three important facets of creating a brand for your laundromat, they include your logo, your website, and the social media account for your laundromat.
The Logo
A simple logo that is easy on the eye and brightly colored to capture attention is most appealing. When it comes to designing your logo, take care to choose your colors wisely. Too much red may put some people off as the color is associated with danger. Gray may seem dirty and unclean. Incorporate a simple tagline into your logo to highlight your unique selling proposition. Remember, your logo should be easily recognized and recalled by your customers.
Website
The website for your business tells the story of your laundromat. It should include the need to know information like hours of operation and payment methods as well as the history of your laundromat and the people who own it. If your business supports charitable causes in the community be sure to highlight those on your website and social media accounts. People love to support businesses that are involved and give back to the community. As with your logo, your website should be easy to read and gentle on the eyes.
Social Media
Maintaining an active social media account lets your company's personality shine. Respond to customers' questions promptly and professionally. This can help build trust with your potential customers, giving them that emotional connection to your business.
Be Your Own Brand
While it may be tempting to emulate another brand you have seen and admire, developing your own style, sound, and way of doing things is best. When you put your spin on things, people remember it. The attention to detail in the way your customers are treated, the way your laundromat is decorated, and the design of your logo tell your customers that you care about your business and their experience.
Alternative Dexter Dealers in Charlotte, NC
Developing your brand can be challenging for any new vended laundry owner. T & L Laundry Equipment has been helping owners create and define their brand for more than 40 years. From planning the layout of your equipment and seating area to choosing the right mix of washers and dryers for your business, our expert team has the knowledge and experience you need to build a successful brand.
At T & L we believe in supporting your business with our excellent service and selection. We also believe in helping you secure financing, offering experience and expertise, and providing you support long after the sale. Our goal is not to be just another vendor. We want to be a partner in your business success now, and for years to come. Learn more about our extensive product line and how we can help you build your laundromat for success. Call or come by our showroom and visit with our staff today!
