As the world returns back to a state of normalcy, so does the competition. Everyone wants to win over customers, including commercial laundromats. With that in mind, today we're going to keep it simple by discussing ways you can stand out above other commercial laundromats in your region. Furthermore, if you need commercial laundromat equipment, we'll share details on how you can contact T&L for all your equipment needs.
1. Know Your Competition
Whether you own a commercial laundromat or you're the local newspaper delivery guy, it's always important to know who you're competing against so you can determine the best way to beat them. Spend some time studying their approach. Do you like anything they're doing? Is their business clean? What kinds of marketing are they doing? What's the overall buzz from people in your area?
One of the best ways to get to know the competition is to utilize their services as a customer (or send someone you know as a "mole.") You can also ask around. Whatever the case, it's important to identify and study your competition so that you can best determine how you'll win over your target customers.
2. Know Your Customers
Of equal importance is knowing your customers. Many businesses make the mistake of trying to satisfy all customers, but not everyone will be YOUR customer so it's important to really consider who your target customer is. What's important to them? Are they price driven or do they prefer specialty services like dry cleaning? What kinds of hours are most of your customers demanding from you?
Getting this information can be quite simple - ASK THEM! Whether you casually talk with your customers about their experience, offer a comment card or send out email surveys, spending some time and energy to know what makes your customers shop with you rather than someone else is an important step that shouldn't be skipped if you own a commercial laundromat.
3. Don't Be Afraid to Spend $$$
While some businesses can mosey through life without spending a dime on marketing, the vast majority of commercial laundromats must spend some of their money on marketing. And honestly, promoting your laundromat services through various marketing channels is a great way to earn new customer business.
TV and radio are tried and true approaches, but don't overlook the value in a social media presence and SEO writing. We can speak to these last two approaches in more depth, but it's safe to say that the internet and social media are not going away anytime soon with regard to creating a competitive advantage. In fact, not participating in social media could actually harm your business.
4. Loyalty Programs Work!
Speaking of tried and true approaches, we've yet to meet someone who doesn't like some sort of loyalty card or program. These types of incentives are perfect for repeat customers that you want to keep and also for new customers that need a little extra incentive to stay for the long-haul.
There are various approaches to a loyalty program. While some prefer to incentivize referrals, others have found that a "punch card" approach really works for their customer base. Whatever you go with is up to you, but these types of programs are great ways to stand above the commercial laundromat competition in your region.
5. Did Someone Say Coupon?
On a similar note, coupons are great tools for recruiting new customers. People like to feel like they're "getting away with something" and coupons often offer that feeling. As such, try offering discounts on Mondays or have a Senior Saturday where everyone over the age of 60 gets some sort of discount.
Be sure to pay attention to what your competition is doing around coupons as well. While you don't want to copy-cat your competition exactly, if they are offering coupons, you probably should at least match them to level the playing field.
6. Rebranding
Finally, if you really want to step it up over your competition, you may want to consider revamping your commercial laundromat's image or brand, especially if your branding is dated. Rebranding is a great way to catch a new customer's eye who may have walked by or driven past your business for years without giving much thought to using your services. People are attracted to "shining things," so make your business sparkle.
Rebranding can be equally fun for existing customers. While you're at it, go ahead and update your machines and slap some fresh paint on the walls.
Best Sales and Service For Laundry Equipment in Charlotte, NC
If you own commercial laundromats and you're looking to update your washers and dryers, consider working with T & L. Our vended laundry equipment in Charlotte, NC cannot be beat!
Let us help with your plans so that you can choose the right commercial washers and dryers for your business’ needs. From replacing old units to helping you build a new facility, our years of experience and knowledge can help you make the right choice for your business.
Our commercial laundry solutions are customized based on your business’ needs. We strive to provide excellent service and support in the commercial laundry industry. We can even help you finance commercial washers and dryers. Call today to learn more.
