Why Social Media is Important for Your Laundromat, Part Four

We are back with a few final statistics from hootsuite.com that will help you understand why social media is important for your laundromat!

  • Facebook Live videos get six times more interactions than regular video content.
  • In the United States, 169.5 million people use Facebook, an increase of 0.9% from 2017.
  • Instagram became the top platform for teenagers in Fall 2018, when it surpassed Snapchat for the first time: 72% of U.S. teens now use Instagram.
  • Instagram has more than 25 million business profiles.
  • Instagram was the second-most downloaded iOS app in 2018.
  • Nearly half of U.S. adults (43%) get their news from Facebook.
  • On Facebook, the number of users aged 65 and up has doubled since 2012. 41% of U.S seniors now use the social network.
  • People and businesses exchange more than 10 billion messages per month.
  • Roughly 60% of Instagram users access the platform every day.
  • Roughly 74% of Facebook users access the platform daily, and 51% visit multiple times per day.
  • Roughly half of U.S. users on Instagram are between the ages of 18 and 34.
  • The average Facebook engagement rate for all types of page posts is 3.75%
  • The average Facebook user has liked 9 posts in the last 30 days, and shared one.
  • The average reach of a Facebook post is 8% of total page likes.
  • There are more than 1 billion monthly active users of Instagram worldwide.
  • Use among U.S. teenagers is shrinking, from a high of 71% in 2014-15 to 51% in spring 2018.

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