Welcome back to our continued look at promoting your laundromat on Facebook. In our previous post, we examined how to set up your business' Facebook page, the type of information that should be included, and what kinds of content you should post. Did you know Facebook is good for more than just creating a business page? You can also use this popular social media platform to advertise your business as well. Creating ads for your business is easy, and with a little creativity, you can run a successful ad campaign on Facebook that will bring in new customers to your laundromat. Stop searching for Electrolux dealers in North Carolina in 2018! Make the call to T & L instead. You'll find the very best products from Speed Queen and Continental.
Setting Up Your Ad
Targeting local customers through a Facebook ad is easy. Just follow the steps outlined below to begin running a targeted advertisement.
From your business page:
- In the upper left-hand corner click promote. To create an ad you must have advertiser permissions or be an administrator of the page.
- Click promote your business locally and fill in the details of your ad. Once you have filled in the details of your ad, click promote to publish your ad.
- If you don't see the option to promote your business locally, you may need to change the category for your page. To change the category of your page click the about tab below your cover photo. Under category select edit and then choose local business. Be sure to click the save button or your changes to the category will not be saved. Once you have changed the category to a local business, you can then create your ad content.
For laundromat owners who don't feel like they are ready to dedicate a budget to their advertising on Facebook boosting posts can help more people find your business page and learn about your business. A boosted post is a great way to quickly create a single Facebook ad off of a popular post on your page. Boosting a post lets you choose a budget and the amount of time you want the ad to show for. Boosted posts require a minimum budget of one dollar per day. These posts also allow you to target existing followers or define a new audience based on people's interests, likes, and location. You can also use a lookalike audience based on people who have shown an interest in your page.
Choosing to advertise on Facebook can be a bit of trial and error. Some advertisements will gain a good response while others will barely perform at all. Once you have tried a few advertising campaigns, you will have a good idea of what type of ads your customers will respond to. Be sure to have a strong offer in place to get people to click through to your website or Facebook page to learn more. Capturing their email address while giving them a free wash coupon allows you to market to them via email after they have visited your store.
Digital marketing is an important part of running a business in 2018. Having a strong social media presence where people can easily locate your business information and keep up to date with current offers and promotions is essential.
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T & L Laundry Equipment has been helping laundromat and commercial laundry owners stay ahead of the industry trends for more than 40 years. Our passion is our customers and their businesses. We believe in being more than just another vendor for your business, we want you to feel like we're a partner in your success.
To learn more about what makes T & L Laundry Equipment different we invite you to read our blogs and then come by our showroom to meet our staff and put our experience to work for your business!