Putting your business on social media is a must in the digital age. Creating a Facebook page for your business can be a valuable marketing tool provided that you keep your business information up to date and regularly post for your followers. Facebook has over 1.94 billion users and more than half of them log in daily. This makes it easy to get the word out about your business and engage your customers. Whether you choose to post free organic content, run a paid ad campaign, or boost a post, knowing how to use this powerful platform successfully can make a significant impact on the success of your business. If you need affordable laundry equipment in Greenville, SC in 2018, make the call to T & L today. We offer great products at incredible prices. We can even help you with financing.
Connecting with your customers in an engaging way helps you promote your business and keep your customers interested in what is happening at your laundromat. Offer your customers something of value through a promotion just for Facebook followers, a contest with a prize, or a complete listing of all your promotional days throughout the month. These are all things that can draw customers into your business and get them to interact with your posts.
In order to get your customers to engage with you and find your business, you will need to fill out the About page for your business entirely. Including accurate hours and payment information is critical for customers. Ensure that you go through the process of getting your page verified by Facebook so that customers know the information that is posted is true and accurate. If you have collected your customers' email addresses, use them as a way to get followers on your Facebook page. Include a link to your page in your monthly email newsletter or launch an individual email to announce the creation of your business' Facebook page.
Posting professional and appropriate content on your page is a great way to develop a regular and engaged following. Start a conversation with your followers rather than trying to sell them something in every post. Try asking for laundry tips, take a poll on customers' favorite laundry detergent, or ask what chore they dislike more than laundry. No matter what conversation starter you choose, keeping the tone friendly but professional will help your customers develop a relationship with your page. Use Facebook insights to learn what content is generating interest and your customer demographics.
Consider the content you're posting to your page carefully. Varying the types of posts will help capture your followers' attention and get them to interact with your posts rather than just skimming by. Using high-quality graphics and videos makes your business look professional and well put together. Acquiring these graphics and videos doesn't have to be expensive. Many stock photo and video sites will allow you to download a set amount of content daily, weekly, or monthly depending upon the plan that you choose. Once you have downloaded the content, you can use it again and again to promote your business.
For more top Facebook tips for your laundromat, check out our next post.
Affordable Laundry Equipment in Greenville, SC and More
For more than 40 years T & L Laundry Equipment has helped thousands of commercial and vended laundry owners build their businesses. We take pride in being a resource for owners in the industry and work hard to feel like a partner in your business, not just another vendor selling just laundry equipment in Greenville, SC. Call or come by our showroom today to learn more about our extensive product offerings from Speed Queen and Continental and find out how our expert service team can save your business time and money!