As we wrap up our series on the importance of selecting the right location for your laundromat, it is important to acknowledge what happens when your business is not in the right location. Whether your budget didn't allow for an optimal location or you just misjudged, there are ways to turn a bad location into a profitable one. To avoid placing your business in a less than desirable location, see our previous posts on how to select the right location for your business.
Overcoming a bad location will require effort on your part, but it can be done! See our tips below for how to connect with customers both on and offline. Need to buy coin laundry equipment in South Carolina? Call T & L.
- Use social media. Social media is useful for sharing more than just pictures of last night's dinner and news on your baby's milestones. Social media is a great way to connect with customers and potential customers. Encouraging your existing customers to leave reviews and feedback on social media sites like Yelp, Facebook and Google reviews can help new customers find your business. Make sure you keep your social media accounts up to date. Facebook allows you to create a business page where you can post hours, offers and special events. Offer existing customers an incentive, like discounts or entries into a drawing, for liking and sharing your Facebook page.
- Build a great website. Every business needs to have an online presence. Your website doesn't need to be flashy, but it does need to be mobile friendly since most people search on their smartphones rather than their laptops. Activate easy click to call features or check in services for a wash, dry, fold pickup online to boost customer convenience.
- Let your customers advertise for you. Reusable shopping bags are a hot item. Many people carry them to the grocery store, sporting events, picnics, ball games, basically everywhere that potential customers may be for your business. Make yours an eye-catching color with a big logo that's easy to read and let your brand name go everywhere your customers do.
- Connect with the community. Getting involved with the community by serving as a drop-off location for Toys for Tots or a winter coat drive helps bring the community right to your door. Many organizations need a place to meet. Offer up your seating area or set up tables for a moms' group or book club to meet and wash at a discount. Sponsoring local sports teams and children's activities is a great way to connect and be present in the community. Connect with non-profits or charities to offer free wash and dry services to those displaced by fire or natural disasters.
- Network with other business owners. Connecting with other entrepreneurs in your community is a great way to promote your business and find new clients. Strike up conversations with a local hair salon, restaurant, spa and gym owners and see if you can find a commercial laundry client. Word of mouth is the best advertising there is!
- Upgrade your signage. If cash was tight when you started your business and you bought the signage you could afford, it may be time to look at improving the signage on the front of your store. Adding lighting, a larger sign, or both can attract attention from potential customers.
Visit with the other posts from the series by clicking the links below:
-
Successful Laundromats Depend On Good Locations
Why Location Is So Important To A Successful Laundromat
Buy Coin Laundry Equipment in South Carolina With T & L
Do you need helping find a location for your new SC laundromat? Do you need to buy coin laundry equipment in South Carolina? Ready for more seating, laundry carts or folding tables at your existing wash? Call call T & L Laundry Equipment. We offer in-house financing and have been proudly servicing the laundromat and commercial laundry facilities in North and South Carolina for more than 40 years.
