Welcome back to our continuing series on the types of videos used to market laundromats. In our previous post we covered the demo video, the thank you video, and live event videos as marketing tools. One of the biggest hurdles that laundromat owners must overcome is the need to figure out what type of video they want to make to feature their business. Luckily there are many different types of marketing videos that work well for vended laundries. Looking for the most trusted Speed Queen distributors in Asheville? Call T & L for help.
Educational Videos
While it can seem silly to make educational videos about how to use a washing machine, how to select the right water temperature for your clothes, or how to pretreat a stain, there are many people who need this type of information. College students who are on their own for the first time or older adults who may be taking over laundry chores after losing a spouse rely on these types of videos to help them navigate the laundromat. You can also use educational videos to promote how services like the wash, dry, fold work in your business.
Testimonial Videos
Potential customers want to hear from current customers. Not all laundromats are created equal and highlighting the positive experiences that your customers have had in your business can help bring in new customers. Get your most prominent customer advocates to give a video testimonial about their experience with your laundromat. Place these testimonials on your website, social media, and the landing pages for your Google AdWords. These videos are essential for marketing your laundry in 2019.
Loyalty Program Videos
Has your laundromat changed loyalty programs? Do your customers seem confused by your rewards system? Help educate and empower your customers to use these programs through videos that show them what they can expect and what kind of rewards they can receive. Many customers sign up for these loyalty programs and forget to use their benefits or are unclear about what they are signing up for. A brief and warm video introduction to the program and its benefits can help customers feel more comfortable with the program and see it as a true perk of doing business with your laundromat.
Want more tips about creating video content for your laundromat? See our previous post.
Best Speed Queen Distributors in Asheville, North Carolina
At T & L Laundry Equipment we work hard to give our commercial laundry customers and laundromat owners exceptional customer service and attention to detail. For more than 40 years we have helped laundry owners stay ahead of the latest industry trends so that they can deliver the kind of service that customers can't help but rave about. Call or come by the showroom today and learn more about our complete product offerings from Speed Queen and Continental as well as our in-house financing options and our preventative maintenance plans designed to save you money and time when your equipment breaks down.
