In our previous post, What Is Laundromat Video Marketing? we discussed why you would use video to market your laundromat and what kind of response video traffic gets online. Like any marketing project, the idea of creating a video about your business can leave you feeling fresh out of ideas. Thankfully, in this post, we will share some different types of videos that can help you reach your customers, engage them, and bring new traffic to your laundromat in 2019. Need reliable Speed Queen dealers in Asheville NC? Call T & L!
Demo Videos
People love to learn things, and online videos are a great resource. Nearly 91% of consumers said that they have watched a demo video online about a product or service. Consider the things about your laundromat that are unique. Maybe your customers use an app to pay for their laundry services or to log their loyalty rewards. Showing new customers how to use these platforms can reduce the frustration a new patron may feel or eliminate confusion. Demo videos can inform consumers about how to use your laundromat and help them feel more comfortable once they get there.
Event Videos
Video of a live event shared on a social media platform can boost your brand's favorability rating by 63% according to social media giant Twitter. Live streaming social media feeds give current and prospective customers the ability to see your employees in action. Whether you are washing and drying 100 coats for a local charity drive or hosting a wash and fold event for local veterans, live videos can help tell about the event but they will tell even more about your business.
Thank You Videos
Thanking your customers on video is a great way to make them feel special. These videos are particularly compelling when they are tied to an occasion like your one millionth wash, the opening of a new location, or the holiday season. Make a video about how much you love your customers and post it to social media for Valentine's Day. Maybe celebrate the anniversary of your business with a funny Saturday Night Live-style parody video that customers will enjoy. Make it even more special by ending on a sincere and grateful note.
No matter how you choose to use video in 2019 to promote your laundry business, this is one trend that smart owners need to use to stand out from their competition. Making intelligent decisions for your business marketing now can make a significant impact on your bottom line.
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Let the professional team at T & L Laundry Equipment help you get the equipment and information you need to make the best decisions for your business. Call or come by the showroom today and learn why commercial and vended laundry equipment owners have been trusting our team for more than 40 years. Get the Speed Queen washers and dryers you need to make 2019 your most successful year yet with our in-house financing!
Join us next time for more video types that can help you propel your laundromat past your competition this year.
