Setting your laundromat apart from the competition can be challenging. Having the latest equipment in your laundromat can help draw in customers. Offering great loyalty rewards and complimentary services like Wi-Fi can keep them coming back. The big question is how to catch their eye initially and make your customers feel so welcome they want to come back to your location over your competitor? There is no single answer. However, creating an environment that feels welcoming, staffing your laundromat with responsive and caring employees, and attention to detail can help set you apart from your nearby competitors. Searching for affordable laundry equipment in Raleigh, NC? Call T & L today for more information.
Cater to the Whole Family: While the laundry is washing, adults and kids alike are trying to pass the time. Free high-speed Wi-Fi, comfortable seating, and cable television will appease the adults. Your younger customers may be a little harder to please. Giving kids a designated area to play in the laundromat keeps them from getting hurt or disrupting other patrons. Stock the area with toys, a TV playing kid-friendly movies, and coloring supplies. Host an ongoing coloring contest and choose a new winner every month. Awarding a prize to both kid and parent is a great way to endear your business to them.
Host an Event: With Valentine's Day and Mother's Day approaching, hosting a themed event can help draw attention to your business. Consider hosting a Mom's Day Off event and give kids and partners who bring in the laundry instead of making mom do it special pricing or enter them in a drawing to win free washes for a year. Partner with a local pizza place to create a fun and functional speed dating night for singles around Valentine's Day. Getting creative is always a great way to stand out.
Utilize Social Media: Updating your social media accounts with current promotions, events, and specials can attract customers to your business. Finding current information and hours on your profiles can help draw customers on the go who are looking for a laundromat to your business.
Promote Your Other Services: If you offer wash, dry, fold service or free pick up and delivery, make sure your customers know it. Setting your business apart by being known for a service or a specific promotion can give you a leg up on your competition. Free Dry Fridays or Half Price Tuesdays can help drive traffic to your business on your slower days and keep your laundromat on the minds of your customers as they talk with friends and family. Word of mouth referrals from current happy customers are the best!
Updated Equipment and Technology: Giving your customers a high quality clean that doesn't take all day is the goal. Your customers will also appreciate technology being integrated with their washing and drying experience. From cashless payment systems to apps that notify them when their machine is done or when a machine comes open, giving your customers convenience in the palm of their hand through their smartphones will make your laundromat the destination for a convenient clean.
Affordable Laundry Equipment in Raleigh, NC
Want to know how you can update your laundry equipment in Raleigh, NC and give your customers the latest in vended laundry technology? Call or click to connect with the team at T & L Laundry Equipment and see how our full line of products from Speed Queen and Continental can help you deliver a memorable experience for your customers!
