Thank you for joining us for the second part of our series featuring marketing tips for the holidays. In our previous blog we discussed why it is important to first know and understand who your target audience is and what they want before you begin your holiday marketing campaign. Installing new commercial washers and dryers in your laundromat is a great way to show customers you care about their time and their busy holiday schedule. These energy star rated appliances help keep your energy costs down and allow your customers to get a quicker, better clean. So if you're looking for Speed Queen dealers in South Carolina, make the call to T & L!
With every business vying for customers' money during the holiday season, make your business stand out with more tips from the sales team at T & L Laundry Equipment.
More Holiday Marketing Tips
Utilizing online marketing is the key to holiday season success for your business. Research shows that 94 percent of people are on the internet at least 3 times a week. Of that 94 percent, 96 percent use some form of social media while they are online.
Social media platforms, like Facebook or Instagram, are a great way to stay in contact with customers or to be discovered. They are also a great way to offer discounts. The most important thing about using social media to market your business effectively is to be consistent with posting to your accounts and keeping information updated and current. If you are unable to stay up to date on a social media account with consistent posts, think about connecting with a social media marketing firm to take charge and help draw in new customers. Many companies are willing to help devise a marketing plan which can help ease any concerns or questions you may have.
Facebook and Instagram offer advertising built into your business' page or account that makes it easy to reach your customers through online advertising. Pay-per-click (PPC) online advertising is one way to reach customers in a targeted area and inform them about your existence and any holiday promotions you're offering. PPC online advertising can increase awareness of a business by 63% which makes it an ideal advertising platform. Another great thing about PPC ads is that, unlike TV, radio, or other platforms that are shown to everyone, PPC ads are targeted to a specific audience so your intended customers are the only ones who are seeing your advertising - cutting down on wasted marketing dollars.
As the holiday season approaches, reach out to other local businesses and talk about an advertisement exchange: they display some of your cards or brochures and you do the same. You could even talk to other businesses about a package where you combine products and services and then share the revenue. It is a great way to not only boost your business, but also establish a business relationship. Customers will be looking for a way to simplify their holiday to-do list and partnering with another local business to offer a service or deal that makes sense is a great way to do that. Make sure that any of your print advertising during this time has a unique coupon code so that you can see if this partnership is beneficial and something you should continue after the holiday season.
Starting your holiday marketing plan early is key to a successful holiday season. When you plan early you can ensure your customers are aware of your holiday promotions and that your social media platforms are up to date. Want more tips? Contact the experienced professionals at T & L Laundry Equipment and read the final installment in this series.
Affordable Speed Queen Dealers in South Carolina | T & L Laundry Equipment
If you’re ready to talk with T & L about purchasing washers or dryers, contact us. We are here to help you with all your Speed Queen Laundry equipment needs. Don’t hesitate to call with any questions or concerns you might have about our products. We hope to work with you soon, to help you start saving time, money and energy with the best equipment on the market! When you're searching for affordable Speed Queen dealers in South Carolina, call T & L.